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Bing Network Market ShareGrowing on a global scale.

WORLDWIDE1 8% 524M* 11B

Market Share Unique Searchers Monthly Searches

CANADA1

16% 14M* 402M

16%

LATIN AMERICA1

5% 56M* 841M

EUROPE1

8% 131M* 3B

UNITED STATES2

32% 160M** 5B32%

BRAZIL1

4% 16M* 282M

4%

UNITED KINGDOM1

25% 30M* 900M

25%

SPAIN1

10% 8M* 174M10%

FRANCE1

18% 20M* 622M

18%

GERMANY1

12% 21M* 442M

12%

ITALY1

9% 9M* 199M

9%

DENMARK1

8% 1M* 12M8%

1. comScore qSearch (custom), Sept 2016. Bing Network includes Bing, Yahoo Search (searches powered by Bing), and AOL Search Network worldwide. 2. comScore qSearch, Explicit Core Search (custom), Sept 2016. Bing Network includes Microsoft Sites Core Search Explicit, Yahoo Sites Core Search Explicit (searches powered by Bing) and AOL Inc. Core Search Explicit in the U.S. 3. comScore qSearch (custom), Sept 2016. Bing Network includes Bing and AOL Search Network in Australia.* comScore qSearch (custom), June 2016. Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites worldwide. ** comScore qSearch, Explicit Core Search (custom), June 2016. Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites in the U.S. *** comScore qSearch (custom), June 2016. Bing Network includes Microsoft sites and AOL sites in Australia. † comScore qSearch (custom), March 2016. Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites in Austria, Switzerland, India and Singapore. †† comScore qSearch (custom), March 2016. Bing Network includes Microsoft sites and AOL sites in New Zealand.

NEW ZEALAND1

6% 837K†† 17M6%

ASIA PACIFIC1

3% 126M* 2B

FINLAND1

7% 1M* 15M7%

SWEDEN1

12% 2M* 33M12%

NORWAY1

17% 1M* 16M17%

NETHERLANDS1

9% 7M* 123M9%

AUSTRAILIA3

14% 9M*** 210M14%

INDIA1

6% 25M† 209M6%

SINGAPORE1

8% 2M† 16M8%

Globally, Bing Network’s unique searchers spend 44% more online than Google searchers.

Compared to Google’s UK audience, Bing Network’s UK audience over-indexes across:3 • Mid to high income

ranges between 35,000 - 50,000 pounds annually

• Mature age groups, especially those 35+ comScore qSearch (custom), June 2015; includes

Microsoft & Yahoo Search sites worldwide.

AUSTRIA1

11% 2M† 20M11%

SWITZERLAND1

12% 2M† 27M12%

THE AMERICASUSACanadaMexico

BrazilArgentinaChile

ColombiaVenezuelaPeru

EUROPEUKIrelandFranceGermany

SpainItalyBelgiumNetherlands

LuxembourgSwedenDenmarkNorway

FinlandAustriaSwitzerland

ASIA PACIFICIndiaIndonesiaMalaysiaPhilippines

SingaporeChinaHong KongTaiwan

JapanThailandVietnam

AustraliaNew Zealand