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BIMA Breakfast Briefing
Incubating Innovation 2.0
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BIMA Patron MembersBIMA Partners
Categories
Communications & ContentTechnologyProduct & Service DesignImmersive Big Data
BIMA AWARDS 2017
Awards
InnovationCraftImpactConscienceSmall Budget
BIMA AWARDS 2017
Advance Awards
Entrepreneurial Business of the Year Startup of the YearTalentDiversity
BIMA AWARDS 2017
Lisa Marie-SmithDirector at ForrestBrown
@ForrestBrownTaxMODERATOR
@BIMA @ForrestBrownTax#BIMAInnovation
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Lawrence WeberManaging Partner Innovation, Karmarama
@lawrenceweber
Speaker
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Doing Innovation your way
@lawrenceweber
2 Thoughts. 6 Minutes.
Define your version of InnovationDeliver it
Defining your Innovation
Replaced generic couple shot at beginning with dynamic product image, including name and logoAdded stylized text overlays to increase comprehension without soundAdded initial question to spark curiosityAdded captivating footage of sugar and cream to reinforce Nestle's key ingredients message
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We took those creative considerations and applied them to our editing decisions.For this creative we made a few changes: [read through 1-4]
We ..
1. Replaced the generic couple at the beginning with a product image/logo2. Added stylized text overlays to increase comprehension without sound3. Added a question to spark interest/curiosity4. Added captivating footage of ingredients to reinforced the product's key messaging
Defining your Innovation Scale
FIT FOR THE FUTURE
AI FOR GOOD-HOW CAN WE USE AI + TO MAKE OUR PRODUCTS BETTER FOR US AND OUR CUSTOMERS
OUR INNOVATION SCALEDrive incremental efficiency in existing activities Reach audiences in new ways and put your brand into new conversations Create brand newproducts and services
Delivering Innovation:The 3 Ps
INNOVATION =
EXPERIMENTING QUICKLY AND EFFICIENTLY TO FIND A SOLUTION THAT MIGHT SCALE
Making boring choices human brain powerAlexa will make them for usMarketing to the algorithm
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HELP BRANDS FIND THE REAL VALUE OF NEW TECHNOLOGY, PLATFORMS AND TECHNIQUES
WORK WITH PARTNERS
THEYVE ALREADY VALIDATED THEIRSOLUTION
Making boring choices human brain powerAlexa will make them for usMarketing to the algorithm
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THE BIG PLATFORMS HAVE SMALL EMERGING THINGS TOO
FIND EMERGING TECH YOU CAN EXPERIMENT WITH QUICKLY, WITH LITTLE RISK AND WITH PR IMPACT
DESIGN GREAT PILOTS
DONT JUST LAUNCH AND HOPE
Making boring choices human brain powerAlexa will make them for usMarketing to the algorithm
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PERSISTENCE
DOING THE NEW HARDER THAN REPEATING THE OLD
Making boring choices human brain powerAlexa will make them for usMarketing to the algorithm
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What did he just say?
Your version of Innovation is different but validYou do need to define itYou do need a strategy to deliver it
The 3 PsPartnersPilotPersistence@lawrenceweber
THANK YOU
Nadya PowellFounder, Innovation Disorder
@NadsBadsSpeaker
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CULTURE DRIVEN INNOVATION
@NadsBads
BUSINESS
The Sunshine Company, Private & Confidential 2016
PASSION
@TheGBDE@InnovationSoc
The Sunshine Company, Private & Confidential 2016
The Sunshine Company, Private & Confidential 2016
THREE STEPS TO CULTURE DRIVEN INNOVATION
"I came to see, in my time at IBM, that culture isnt just one aspect of the gameit is the game. In the end, an organization is nothing more than the collective capacity of its people to create valueBut no enterprisewhether in business, government, education, health care, or any area of human endeavorwill succeed over the long haul if those elements arent part of its DNA."Louis Gerstner, Elephants cant dance
1. CHANGE HOW YOURE ORGANISED
Two assumptions:Your business is staticAge = better
Create a flexible and agile structure based on roles, projects, skills. Not age and silos.
LEARN ABOUT HOLACRACYHolacracy is system of organizational governance in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy.
2. CHANGE HOW YOU MANAGE TALENT
Q. Which would you rather...
A: Work in a company 5 days a week, doing similar things, honing your craft and slowly going up the ladder?
B: Work 2 days a week at a company, 2 days a week building your own thing and 1 day a week helping out your mate at their company
The best talentProject not careerPortfolio not ladderNomad not static
3. CHANGE HOW YOU REWARD TALENT
MATERNITY PACKAGEGYMN MEMBERSHIPPRIVATE HEALTHCARE
BUILD INNOVATION FROM THE INSIDE OUT
DONT JUST REWARD PEOPLE AT THE TOPMAKE LIKE JOHN LEWIS AND IMPLEMENT ESOP
Employee Stock Ownership Plan
INDUCTION ENCOURAGES INNOVATIONTRAINING THROUGH HYPER ISLAND, CONTAGIOUS, FUTURELAB, DECODEDPITCH AND WIN 1K FOR XINVENT YOUR OWN COMPANY EXERCISE
THANK YOU FOR YOUR TIME
Paul DawsonFounding Partner, Fluxx
@poleydeeSpeaker
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#ThatBitWherePaulHasToProveHeHasTheCredibilityToStandUpAndTalkAboutTheTopicInQuestion //
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#What the fluxx?Fluxx is a product and service innovation company, encouraging large companies to behave innovatively`
Experiment Studio meet-upBook
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#
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fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#helping the Parliamentary Digital Service work differently
fluxx.uk.com 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59
turning an insurance business into an all you need for your dog business
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#
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fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#A true story: A client of ours was struggling with a thorny issue
fluxx.uk.com 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#
But to do this, we need to access all your personal financial data.
Is that ok?
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#they might go nuts and call The Daily Mail
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#so we created an experiment to find out one way or the other
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#it totally floppedonly 24% accepted the idea and said they would opt in
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#we put it live anyway
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#96% of people just did itwithout even thinking about it(and if they hadnt, it was a small enough experiment that nobody would have noticed)
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#theres what people say theyll do, then theres what they actually do
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#You dont need to ask permission.So long as you do something for the right reasons, and make sure you think it through, youll never get in trouble, even if it fucks up.Richard Thwaite, Founder of ConchangoMy first day at work in 1999
fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59#Spend less time debating what might happen, and let your teams experiment to see what actually happensstart by starting
fluxx.uk.com 2017 All rights reserved Fluxx Ltd.
Fluxx Blue: 86/181/208
Fluxx Grey: 100/101/104
Fluxx Magenta: 228/112/168
Fluxx Green: 197/209/59
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Jon DavieCEO, Zone
@jondavieSpeaker
THIS IS NOT INNOVATION
THIS IS NOT INNOVATION
THIS IS NOT INNOVATION
Innovation is hard
INNOVATION IS HARD
DIVERSITY
TIME
REWARD
Twitter @BIMAFacebook fb.com/BIMAHQInstagram @BIMAHQ