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Digital Marketing Theatre - June 18th, 10:30-11:00 It’s hard to know that you’re promoting your small business in the right way when there are many different tools & techniques to choose from. Which ones are right for you, and how do you bring them together into a real marketing strategy, creating results?
Citation preview
Halfmoon Yogag
B•B•Q
BIG TECHNOLOGY for small businesses
Build your marketing toolkit
© 2014
Small Business Evangelist, Constant Contact
2
Tamsin Fox-Davies
constantcontact.com/TamsinsTips
@tamsinfd
Marketing has changed Setting good marketing goals and objectives 4 Pillars of Marketing Success How you can get started
4
Agenda
Marketing | Goals & objectives | 4 pillars | Next steps
Marketing You have an advantage You can be your authentic self
Facebook LinkedIn Instagram Twitter Pinterest Youtube
Marketing
Where are you today?
8
marketing
Marketing
At its core, marketing is about eliciting a physical and measureable
response
9
Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
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Marketing
Engagement is the new word of mouth
11
Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!” EXPERIENCE
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Marketing
Small business marketing isn’t Color schemes
Catchy slogans Super Bowl ads “Pretty” emails
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Marketing
Small business marketing is Getting
measureable results
Delivering on your promise
Nurturing relationships
Marketing | Goals & objectives | 4 pillars | Next steps
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Goals & objectives
Marketing objectives new customers, donors Reach
repeat business, support Drive
leads and relationships Nurture members, advocates, volunteers Engage
donations, revenue Increase
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Goals & objectives
Get more specific with goals
donations this month Drive
content to tradeshow leads Deliver
seats on a Sunday Fill
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Goals & objectives
Is it a good objective? Three questions to ask
Will achieving this objective help my business grow?
1 2
Is this objective attainable?
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How will I measure it, or my progress towards it?
Marketing | Goals & objectives | 4 pillars | Next steps
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4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
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4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Mobile
Search & SEO
Social
Listings
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4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOUBonusOf fer !
Mobile
Search & SEO
Social
Listings
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOUBonusOf fer !
22
4 Pillars
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Mobile
Search & SEO
Social
Listings
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOUBonusOf fer !
23
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships Campaigns That
Drive Action Analytics &
Making Decisions
?
Mobile
Search & SEO
Social
Listings
24
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships Campaigns That
Drive Action Analytics &
Making Decisions
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOUBonusOf fer !
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing ?
Mobile
Search & SEO
Social
Listings
Marketing | Goals & objectives | 4 pillars | Next steps
26
Next steps
This is important
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Next steps
You can do this!
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Next steps
Start where you are And where your customers and relationships are.
SAVE!
Halfmoon Yogag
B•B•Q
Get started today…
www.constantcontact.com
60-day free trial
Want more help?
www.constantcontact.com/TamsinsTips
Get my tips & resources…
© 2014
