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no data no marketing & DATA DRIVEN MARKETING @Eméritomartínez

Big data to action 2016: "No data No marketing"

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Page 1: Big data to action 2016: "No data No marketing"

no datano marketing

&

DATA DRIVEN MARKETING

@Eméritomartínez

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datarevolution

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¿Alguién sabe lo que esun

Zettabyte?

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Byte of data

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Kilobyte

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Megabyte

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Gigabyte

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Terabyte

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Petabyte

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Exabyte

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Zettabyte

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“Solo en las primeras 24 horas de vida el nacimiento de un bebégenera más data que toda la contenida en la biblioteca del

Congreso”

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datos desestructurados

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@Eméritomartínez

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RETOS

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¿Qué se espera hoy del

CMO?

@Eméritomartínez

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@Eméritomartínez

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¿Cuál es la realidad?

@Eméritomartínez

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@Eméritomartínez

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@Eméritomartínez


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