Upload
energy-digital-summit
View
103
Download
0
Embed Size (px)
Citation preview
NEW REALITY: VACUUM FOR CONTENT
+700 other related comments on Facebook
+50 comments on blogs
100s of other comments on Reddit, forums…
+1000s of Tweets
+25 news articles
#1: PROCESS & PROTOCOLS
• Turnkey • Classification • Scenario Planning • Triage System • First Agenda • Dark Sites • Bandwidth • Employee Policy • Passwords • New Channels
#2: 360° MONITORING
• Data vs. Intel • Digital Trails • Critics • Activists • Spokespeople • Operations • Campaigns • Oppo Research • SEO • Ads/Sites
#3: USE CHANNELS BEFORE A CRISIS
• Reputation/SEO • Issue Mitigation • Precise Targeting • Influencers • Community
#4: AMPLIFY CONTENT
• SEM • Banner • Outbrain • Channel-Specific • Beachhead • Hyper-Targeting • Optimization • Templates Ready
#5: PRACTICE, PRACTICE, PRACTICE
• Muscle memory • Table-top • Simulation • Case Studies • Operational • Reputational • Community Mgrs. • Board Members • New Campaigns