BEYOND KEYWORDS

11BEYONDKEYWORDS

ANSWERINGQUESTIONSCREATINGEXPERIENCESCASTING A WIDERSEMANTIC NET

What will the lectureinclude?

B E Y O N D K E Y W O R D S

Content Writing Basics The semantics of your texts Weaving a web of words(and people)

SEO is not dead.Spam isQuery-based contentAdding valueInformingBeing clear

The role of semanticsTopical hubsCasting a widersemantic net

Talk to peopleCare about readersWords areexperiences

SEO IS NOT DEAD. SPAM IS.

Content Writing

Write to inform

Be clear andunambiguous

Engage audiencesin a dialogue

Basics

Stay relevant

YOUR CONTENTYOUR AUDIENCE

The Semantics of Your Texts

The Semantic Fields in Your Texts

Meaning is web-like. Cast a wider web

Create ripples

Weave a web of words (and people)

Engage

Reminder

* Please, check the supplementalmaterial to this lecture

* Highlights from this lecture(translated into practical steps) areavailable in the document, included atthe end of Writing as Connectingsection

What's next?

Section:Communicating in a Web of Trust