BEST SEO PRACTICES FOR 2015

The global business and Internet are inextricably interlinked. The exponential increase in the number of Internet users in the previous couple of years has made a colossal online customer base.

Mobile Friendly WebsiteWith smart phones and iPad flooding the business sector, the number of mobile Internet clients is consistently on the ascent. Accordingly, it is important to develop mobile friendly website and content for improving your brand visibility and customer acquisition.

By optimizing your website to accommodate voice searches,, you upgrade the ability to be accessible to your users, whenever and anyplace.

Relevant Back links From Authority Domains

In 2015, the focus will proceed on building robust backlinks. But what is different now is that search engines will interpret the backlinks forward and backward a website. Both content and mention and citations will be given weight age by the search engines. So now you should concentrate on the discussing your brand or website and enhance the relevance and social popularity of your content.

Quality Content

Using appropriate keywords is essential, but your primary focus should be on the quality of content. Today with stringent Google’s algorithms (Panda and Penguin), only superior quality content can take the league. Content using visuals and media are picking up priority over plain textual content.

Social SignalsThe most recent search engine algorithms use social signals for promoting a website on its top page. Social signals in this way act as important marker of the popularity and viability of your content. An increase in the number social signals can enable your site to acquire a higher position on the search engine ranking list (SERP). Therefore, ensure, this important practice stays on your SEO best practices checklist.

Brand Mentions and CitationsToday Google separates between " implied links” and “express links”. Express links refers to URLs that direct to a website. Implied links, on the other hand, might include a mention/reference of a website or a brand without linking it back to the site. Due to misuse of the link building strategies, Google places an emphasis on brand citations and mentions (implied links), as these are hard to control, for achieving higher SERP.

Local SEOLocal optimization of websites is steadily gaining significance. It allows the visibility of businesses to local users. The 2015 best practices for SEO is to incorporate long-tailed and short-tailed relevant and high-ranking keywords in your advertisements and on-site. Doing so, would allow you to achieve the true potential of your online business.

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