© 2015 Marchex, Inc.

All Rights Reserved.

Best Practices to Design

Landing Pages with

Click-to-Call CTA

October 2015

3 simple ways to improve your landing

page design

3Proprietary and

Confidential

Responsive pages automatically adjust content based on the screen size.

The navigation and content are viewable on a variety of screen sizes.

More ways to improve the viewability on smaller screens include:

• scalable typography

• responsive images

• concise content

1. End the use of pinch and zoom.

Use responsive web design for landing pages

4Proprietary and

Confidential

Help consumers interact with promotional offers easily by designing the

interactive elements to be large scale and within the reachable area of the consumer’s thumb

2. Being all thumbs is a good thing.

Keep interactive elements large scale and within reach

5Proprietary and

Confidential

For designing a tap-to-call element, the optimal approach is simple and direct. A well-designed button next to a

phone icon and phone number is easy to identify as a tap-to-call interactive element.

3. Simple and direct wins the day.

Make call-to-actions obvious to consumers

6Proprietary and

Confidential

Want to learn more?

Read the

Best Practices to Design Landing Pages with Click-to-Call CTA

blog post in its entirety here.