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Best Practices to Build and Engage Your Email Audience
Ireneusz Klimczak, Content Marketing Expert GetResponse
CONTENT MAPPING PROCESS For Lead Nurturing Strategy + Content Inventory
IDENTIFY Personas; define
concerns, drivers, role,
etc.
QUESTIONSWhat ?'s do
your persona's ask at each
stage of their buying process?
ANSWERSAnswer the
questions your personas ask.
AUDITAudit content to determine what's good /
bad & answers ????'sBE CRITICAL
MAPMap content
available to the questions that content can
answer.
IDENTIFYHoles. Ask,
where are we missing
content?
CREATEContent to fill in the HOLES!!
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