Why solar? Why SunPower? Why now?

Why solar? Why SunPower? Why now?

Commercial

Residential

Solar Impulse PlanetSolar

5 Confidential | © 2016 SunPower Corporation |

Digital Strategic enabler of growth & opportunity

Content reach will scale through:

•  Expansion & consistency of global websites

•  Better data for targeting

•  Activating both customers & employees to tell stories

Tap into your passionate base.

Practical Lessons Learned & Looking Ahead

Create an editorial board.

Making great content is hard, but worth it.

•  Staff internally and with purpose

•  All content must answer key questions

•  Content is authentic and easily repurposed

•  Exceeds internally-produced content in volume & diversity

•  Discover new ways to cross-purpose content

•  Better speed to market, lower cost