Best practices for blog publishing

in 2017

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Featuring Sujan Patel and Ashley Faulkes 

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In February, we hosted a Twitter chat on 'Where and how to

publish your blog' with SEO & Content expert, Ashley Faulkes.

Inspired by the #Qchat, growth & content marketing guru

Sujan Patel breaks down the best practices for blog publishing

in 2017. 

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Sujan Patel @sujanpatel 

Ashley Faulkes @madlemmingz

Why should you use blogging in your

marketing strategy?

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Sujan: "Blogging has so many

advantages that it deserves a place

in every marketer’s toolbox." 

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The stats: 

Websites with a blog tend to have 434% more indexed pages. B2B marketers who publish blogs get 67% more leads than those who don’t. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Is it better to blog natively on your website, or

to use platforms like Medium for blog

publishing?

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Sujan: "I’m in favour of using both – of creating content for your own web

properties and publishing on external sites that can build your audience and

expand your reach."

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What do you find the most difficult

about SEO?

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Sujan: "There are some suggestions that

content – especially high-value content,

deployed strategically – may improve

SEO performance."

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Brian Dean of Backlinko found that the average first page result on Google contains 1,890 words.

Moz and Buzzfeed analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and links than shorter form content. 

The stats: 

 What are your top tips for the

design and layout of a blog?

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Sujan: "This is a subject that I feel doesn’t always

get the attention it deserves. Content creators

like me spend so much time talking about the

“hows” and “whys” of writing great content that

we don’t always emphasise how important it is

for that content to look good."

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The stats:

Studies show that new visitors develop an opinion of your website within 50 milliseconds. Blog articles with images get 94% more views. According to studies cited by usability.gov, having a credible- looking website scored a 4 out of 5 on the relative importance scale. 

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Conclusion 

Sujan: "Ultimately, when it comes to blog publishing –

whether that’s the way your blog looks, where you should

publish or what kind of content you should create – focus

on the needs of your users. Think about what they need

to know and what kind of content will delight them."

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You can read the full blog post by Sujan here:

http://blog.quuu.co/blog-publishing-2017/

And see a roundup of the #Qchat with Ashley here:

https://twitter.com/i/moments/836880585163423745

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ThanQuuu for reading :-)