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Bernina Spring Forward Campaign Report
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Spring Forward Campaign Report Client: BERNINA Canada Campaign: Spring Forward (Feb. 24-May 14) Date Prepared: May 20, 2014 Prepared By: A. Page
• Increase BERNINA’s online presence
• Increase email database
• Increase Facebook Likes & Twitter Followers • Develop awareness of current promotions and social brand
• Provide coupon/flyer downloads
Campaign Goals
Creative
Campaign Report!Campaign Statistics
• 68,244 visitors (total response)
• 12,578 purl visitors (PURL response 18%)
• 32,954 share (social response)
• 22,712 other (email/direct response)
• 17,461 Opt-ins 25.59%
• 5,645 Shares 32.33%
• 8,384 Coupons downloaded (48%)
Results Notes
Email #1
Email #2
Email #3
Email #5
Email #4
LDZ – Em
ail 1
LDZ – Em
ail 2
LDZ – Em
ail 3
Dealers E
mail #1
Dealers E
mail #2
Dealers E
mail #3
Google Audience (www.springforward.smc2.net)
• Google indicates 57,149 visits
• 31,527 unique visitors
• 55.2% new visitors
• 366,531 page views
• 6.41 pages / visit
• Low bounce rate at 21%
Google Results
BERNINA Email Statistics
Ladies Deal Zone Statistics
Dealer Emails – March 20 Email Statistics
Dealer Emails – April 16 Email Statistics
Dealer Emails – May 2 Stats!Dealer Emails – May 2 Email Statistics
Google Funnel !Google Funnel
Google Funnel Contd.
Location
Traffic Results
Sharing Vehicles
Coupons
Survey Responses
New: 1,900!Facebook Likes (New: 1900)
Twitter Followers (New: 381)
Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 366,531 - $10,995.93 Website visit – 57,149 - $57,149.00 Time on site – 57,149(average visit at 00:02:23) - $57,149.00 Email opens – 76,833 - $23,049.00 Email clicks – 18,230 - $5,469.00 Email opt in – 17,461 - $104,766.00 (8,683) Social impression – 3,078,873 - $3,078.87 Social Facebook – 1,900 - $9,500 Social Twitter - 381 - $1,143.00 Coupons Activated – 8,384 - $8,384.00 Total Value $280, 683.80
Website views $0.03, visit $1.00, time on site 2 minutes $1.00 / Email - open $0.30, click $1.00, opt in $6.00 /
Social - impression $0.001*, Twitter follower $3.00, Facebook LIKE $5.00, Coupons Activated $1
*Social Impression value updated to $0.001
Metrics
Congratulations!!Yah You!!
Experts in Contests, Sweepstakes & Promotions. Incentive
styled marketing solutions using email, social media and
advertising techniques that build digital communities,
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