BENJAMIN WARDELL

CAREER

PAST CLIENTS INDUSTRY XP

STRATEGY DIGITAL MARKETING

Historic Relevant Roles:

Strategic Marketing Consultant | Hey.Digital Marketing & Technology Strategist | Abbvie Senior Digital Project Manager | Quintiles Digital Consultant | FUFX Digital Brand Manager | Addingvalue Digital Brand Executive | Bluesky

Abbvie | Adam Phones | AstraZeneca | Barclays | Barclays Wealth | Boheringer Ingelheim | British Gas | Canon | Formica | Homeserve | Innocent Drinks | Kaspersky | Leaseplan | Lilly | Mylan | McNeil | P&G | Roche | Rolls Royce | Scottish & Newcastle | Universal | Vodafone

Marketing Strategy (Global/Local) | Solution Scoping/Management/ Project Management /Reporting | UX | UI | Campaigns/Communications | Digital Marketing | SEO | SEM | PPC | Digital Audit & Optimisation | Business Insights | Content Strategy/Development/Optimisation | Social Media Strategy/Development/Maintenance/insights | Design Conceptual /Digital/Optimisation

MULTI FACETED

HEADING

STRATEGIC MARKETING CONSULTANTDIGTAL | CREATIVE | MARKETING | TECH

“Multifaceted Marketing Strategist - Cross Industry Expert, Environment Adaptability, Matrix Team Master, Able to Shape & Drive Business Critical Objectives” 155 CHAR META DESCRIPTION

@heydigital

uk.linkedin.com/in/benjaminwardell-heydigital

ben@hey.digital@hey_digital

AUTOMATION

CONTENT

DIGITAL

SOCIAL

SEARCH

MARKETING

BUSINESSINSIGHTS

SCOPING PLANNING

MANAGEMENT

10 YRS EXPERIENCE10 INTEGRATED MARKETING8 DIGITAL & SOCIAL5 STRATEGIC DIRECTION7 CONCEPTUAL DESIGN

ADAPTEDCLIENT | AGENCY | CONSULTING

SEO

WEB/APP

DIGITAL DESIGN

SOCIALMEDIA

CONTENT

COMMUNICATIONS

DIGITALPRINT

CONCEPTUALDESIGN

EMAIL

EVENTS

INTEGRATED MARKETING

STRATEGY

BRAND

PAIDADVERTISING

MULTICHANNEL

MARKETING

AUTO FILM/TV FINANCE FMCG MANUFACTURING

TELCO UTILITIESPHARMA

MULTI-CHANNEL STRATEGY PHASE 1 MCM: CLM LAUNCH CONTENT MARKETING MATRIXPart of a high performing team of 3 reporting to the Leadership and Commercial Lead on the outline and development of a strategy for Abbvie Multi-Channel approach.

STRATEGY DEVELOPMENT | IMPLEMENTATION/ROLLOUT PLAN | SKILLS CAPABILITY ASSESSMENT | ROADMAP | SUPPLIER

EVALUATION & ON-BOARDING | TECHNOLOGY REVIEW/PURCHASE/PROCUREMENT

Phase 1 of approved Multi-Channel Strategy approach to align Sales Teams & Marketing to create an agile content approach with effective KPI monitoring and development

STAKEHOLDER ORGANISATION | ROLLOUT/PROJECT SCOPING | PROJECT PLANNING TOOLKIT | CONTENT STRATEGY TOOLKIT |

CONTENT WORKSHOPS | LEARNING & DEVELOPMENT | QA | INSIGHTS & REPORTING

Individually identified a need to up-skill commercial stakeholders to align content approach, optimise approval and standardise content project for a network of channels

STRATEGY DEVELOPMENT | ROLLOUT PLAN| TOOLKIT DEVELOPMENT | MULTI-CHANNEL

APPROACH | CAPABILITY ASSESSMENT | TRAINING KIT | LEARNING PLAN

VIDEO

RETAIL TECH