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Be successful with social media YBIA Members’ Networking Session @renee_janzen @iyaletown
#ybiagetsocial
Social media today* 72% of internet users are active on social mediaTop social media platforms have over 1 Billion users Social is THE top internet activity > than email Social trends in 2015 for consideration:
Social as an increasing website traffic referral source Social e-commerce Social and mobile use become deeper integrated Video will continue to dominate the social digital landscape
#ybiagetsocial @renee_janzen
*Sources listed on slide 13.
Identify your objectives...And success
metrics.
Success Tip #1
#ybiagetsocial @renee_janzen
Focus on 1-2 social networks. At least to start.
Success Tip #2
#ybiagetsocial @renee_janzen
Define your brand personality to create a consistent consumer
experience.
Success Tip #3
#ybiagetsocial @renee_janzen
Find your content sweet spot. Leave behind conversations not
representative of your brand.
Success Tip #4
#ybiagetsocial @renee_janzen
CONTENT SWEET SPOT
Brand Expertise
Consumer Interests
Mix it up. Share a variety of
content that is relevant, engaging
and timely.
Success Tip #5
#ybiagetsocial @renee_janzen
Amplify content with paid media and influencers.
Success Tip #6
#ybiagetsocial @renee_janzen
Monitor, measure and
adapt.
Success Tip #7
#ybiagetsocial @renee_janzen
Measure Outcomes Against Objective Success Metrics and Gain Insights
Influence
Engagement
Exposure
Action
Adapt Tactics Based on Outcomes and
Insights
Plan, Execute and Monitor
Be social.Create opportunities to engage in 2-way
dialogue with consumers.
Success Tip #8
#ybiagetsocial @renee_janzen
Be successful with social media1. Identify your objectives. 2. Focus on 1-2 social networks to start. 3. Define your brand personality. 4. Find your content sweet spot. 5. Mix it up. Share a variety of content
types. 6. Amplify content with paid media or
influencers. 7. Monitor, measure, and adapt. 8. Be social.
#ybiagetsocial @renee_janzen
Resources: Jeff Bullas, 22 Social Media Facts and Statistics You Should Know
in 2014, jeffbullas.com
Emersys, 130 Stats about the 7 Social Media Trends Dominating 2015, http://www.slideshare.net/emarsysglobal/social-media-trends-2015-draft-18-2
Emily Adler, Social Media Engagement: The Surprising Facts About How Much Time People Spend on the Major Social Networks, Business Insider, http://www.businessinsider.com/social-media-engagement-statistics-2013-12
Gillian Shaw, Vancouver startup Quiet.ly offers new publishing
tools for ‘content is king’ era, http://blogs.vancouversun.com/2015/02/02/vancouver-startup-quiet-ly-offers-new-publishing-tools-for-a-content-is-king-era/
