Gaining Customers

Group Buying Advertising

Benefits of running a Group Buying Campaign

No upfront costs so advertising is risk free

Guarantees hundreds of paying customers instantly Generates thousands of dollars in instant revenue Exposes your business to hundreds of thousands of local people Provides opportunity for integrated third party advertising support

Offers integrated e-commerce and voucher redemption solution Revenue received upfront before customer uses your service

1 Create An Offer - We create a compelling and exclusive package comprising of the services and products you provide, to be offered at exceptional value (say 50% off)

2 Select the Advertiser - We then negotiate terms with a group buying advertiser that best meets the needs of your business and its market, to place your offer with

4 Purchase and redeem - Consumers that like what they see and wish to experience your services simply click on the offer to purchase a voucher that they can redeem at your business in the near future.

3 Promote it! – choose a date that suits you, and the advertiser will promote your campaign to its thousands of subscribed consumers who will receive it via their email inbox when they open their mail.

And Hey Presto!.... You now have hundreds of new customers ready to visit your business.

How a Group Buying Advertisement works

Don’t forget to upsell more products and services ….increase revenue to add value to your customers experience

When they visit, amaze them with your customer service ....always good to add a personal touch!

Customers book in to redeem their voucher ….either directly with you, or using your reservations system

Then provide incentives for them to return, and bring a friend ….and enrol them in your loyalty and rewards program

Ok, so then what?

h

“Makes sense - So, what is this all worth and

how much does it cost?”

An editorial feature on your business promoted on advertisers website

Production, content and creative processes of your ad placement

Email distribution to a consumer databases of up to and over 1 million people.

E - commerce integrated that allows customers to purchase a redeemable voucher Social media integration with your face-book, twitter and Google accounts

Third party advertising included through providers such as Fairfax media, ninemsn

and yahoo7 – opportunities for television and radio integration

Financial management including payment of funds and invoicing. Basic Customer enquiries and service support.

Production and advertisement value = $10,000 – $20,000

No Upfront Costs for above features or any creative Revenue is shared 50/50 between you and the advertiser from sales of your package

Performance based advertising means it is entirely risk free ……..

And the costs…….?

……and you are guaranteed hundreds of paying customers

Ok, so what does a campaign look like?

Camp Eden Health Retreat Gold Coast Hinterland, QLD

Advertiser Campaign Review

•Website Members: 156,000 •Packages Purchased: 206 •Total Gross Revenue: $292,565

Marketing Offer:

•5 night stay for 1 adult in an Eden Sanctuary Room at Camp Eden Health Retreat •Eden Spa voucher to the value of $220 per person •Healthy buffet spa cuisine (including breakfast, morning tea, lunch, afternoon tea and dinner) •Use of all facilities: Fully equipped gymnasium, tennis courts, sauna, steam room and swimming pool •The Eden Program (more information in description)

Advertising Support:

•“Celebrity Apprentice” Fade in advertisement •“Getaway” in show advert • Email distribution • Web content

Business Focus:

•Brand Association, •Increase customer database

The Greens Of Leura Blue Mountains. NSW

Advertiser Campaign Review

•Website Members: TBD •Packages sold: 250 (sold Out) •Total Gross Revenue: $62,250-

Marketing Offer:

•Two nights in a 4.5-star Spa or Ensuite Room at The Greens of Leura Bed & Breakfast ($249) •Delicious daily four-course breakfast •Bottle of sparkling wine to share on arrival •Lovely afternoon tea for two •Complimentary evening drinks •Free Wi-Fi •Outstanding reviews across Trip Advisor

Advertising Support:

•Email distribution •Web content •Fairfax online advertising

Business Focus:

•Generate Incremental Revenue •Increase customer database

Ok! – but I just have a few more questions -

So if I discount my product and receive just over 50% of revenue there is no margin to make a profit? Remember, This is not a “get rich quick scheme” . Your campaign is about acquiring new customers and turning them into repeat and referral business to grow and evolve your business. Whilst there is still incremental revenue to be earned, the sustainable revenue will come from the growth of your customer base and the repeat and referral business that it generates supported by your loyalty and rewards program

But will I be cheapening my brand? We only promote your offer for a limited period of time and try to develop packages that are exclusive and do not compete with your core products. The price point for your offer is based around your average customer spend which attracts customers with the right amount of money willing and able to spend a similar amount with you at a later date (after all we know your great , so why wouldn’t they!)

How do I manage the volume of customers coming through and there are times where we are booked out completely for full paying clients? You are in control – a customer has to contact you or use your reservation system before visiting you so you can organise a schedule that serves you best. During peak periods many businesses manage their customers by allocating a specific amount of placements for a certain timeslot to ensure that regular full paying customers are not turned away. For example if a Saturday has ten timeslots you may allocate 2-3 for spaces for group buying customers so 8-10 spaces are still available for normal clients when they book in.

So when and how do I get paid my share of revenue? Depending on the advertiser revenue is paid in a variety of different ways. Most pay either 50-60% upfront within seven days with the remainder paid as your customers redeem their vouchers at the end of each month. Some advertisers pay half upfront with remainder in monthly instalments.

And what about the customers who don’t turn up what happen to them? They get reminded about their voucher expiring and are encouraged to come to your location, some advertisers feel that production costs still need to be covered by customers who do not show and others are happy to share the revenue despite them not showing up – its part of what we negotiate in your terms and conditions,

F.A.Q

Ok, Lets do it - how do I get started?

Then give us a call on 1300 369 171, sit back and let us take care of things from there.

Just refer to support document - BCM Media – About Us! Find out more about how we manage your campaign to ensure you maximise your results

“ Group Buying is the most affordable and risk free way to promote your business, reach a target audience and receive guaranteed paying customers”

Manage your customers Reservation, Payment and Redemption System

Benefits of having a reservation system

Streamline business processes to free up your time to focus on other things Reduce No-Shows and avoid confusion to increase customer satisfaction View your business and service schedule at a glance - anywhere, anytime Manage your Group Buying Campaigns and other promotions Increase Sales and manage payments with instant click to book processes Integrate with other business systems to add functionality Create reports to analyse aspects of your , customers services and schedules

How a reservation system “WORKS” for your business

Set up your business profile to add things like services staffing and schedules, then integrate with your current website for customers be able to see.

Customers visit the site to setup an account, redeem their group buying vouchers, book services, make payments, and reschedule appointments. You can make bookings directly into the system as well.

Get a complete overview of your business agenda, and can view your daily appointments and calendar, staff schedules and create daily allotments to manage your group buying customers

Setup automated communication with customers to confirm appointments, give reminders and request feedback, You can

also setup email and text message promotions

…….So what are some of the features?

Setup Your Business Profile

Customer Management

Integration with other applications

Services Schedules and Staffing Resources, rooms & locations Groups, Classes & Events

Take Bookings and Set appointments Customer CRM, & Account History Appt. Reminders- SMS, Text & Email

Marketing and Promotion

Group Buying Voucher Codes Discount Coupon Offers Bulk Purchase and Redemption Gift Certificates

Merchant Services Financial Applications and POS Apple & Android Compatible Social Media Sites

Features

….Hmmm I could use something like that, So what are the costs?

“….For $30 a month, you can save time, effort and energy managing your business, and spend it looking after the people in your business that matter the most! “

As part of our campaign packages , we consult with your business needs and then offer a range of suitable options that have monthly subscription plans starting from as little as $30 per month.

To get setup, refer to document “ABOUT US” or visit our website www.bcmmedia.com.au to see which package options will best suit you.

Then contact BCM Media on 1300 369 171 to get you started asap

Retain your Customers

Customer Loyalty and Rewards

Benefits of a Customer Loyalty Program

Retain existing customers, and increase repeat and referral business

Increase customer spend and frequency between visits Create stronger customer relationships and trigger positive attitudes Gather information to better understand your customer market Create instant promotions to incentivise your customers that are local Lower your promotional and advertising costs

Respond better and quicker to competitors

How a Customer Loyalty and Rewards Program works

Customers visit your store and sign up to your program by downloading a smartphone app or receiving a card with their individual number on it

Customer earns and accumulates points when they swipe their card as they pay, or use their smartphone to scan a QR Code. They can then check their balance on the web or through their smartphone app

Customer Redeems saved points for items of worth in your store once they have accumulated enough to receive your offer (and you encourage them to buy more and start again)

We design a program that incentivises customers to earn points from the interactions and transactions they have with your store. We then select an online system to setup and implement your program

And Wallah! You have created a habitually loyal customer for your business

Marketing and promotion Instantly create localised “push” marketing to you customers, offer instant incentives and coupons, target specific groups

Business Reporting tools. Run reports on your customer habits, see your big spenders, frequent visitors and average customer spend as well general demographics – Get to know your market better,

Features of your Customer Loyalty Program

Choice of methodology Choose how you and your customers will use your program. Choose smartphone, web portal, card or tablet based system.

Customise programs Total flexibility for style of loyalty program you wish to offer. Offer, punch card, Gift Cards activity based or promotional.

Customer Accounts Each customer has their own individual account and identity where they can keep information about their profile up to date

As part of our campaign packages , we consult with your business needs and then offer a range of suitable options that have monthly subscription plans starting from $29 per month.

To get setup, refer to document “ABOUT US” or visit our website www.bcmmedia.com.au to see which package options will best suit you.

Then contact BCM Media on 1300 369 171 to get you started asap

“A Customer Loyalty and Rewards program ensures you focus on and retain the right people who you have already invested in to become your customers in the first place”

Getting Started