Baku Taxi by Effective Media

© 2015 EFFECTIVE Media

Proposal

ForAd Placement

Introduction

Effective Media is a media expert specializing in marketing solutions.

Unlike traditional media agencies, we’re not stuck with conventional

planning based on reasonable spending of the budget.

Our approach is not limited by “ad spaces”. For us, everything and

everybody we can use to communicate our target audience is

a Media.

AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az

Baki Taksi Advertising



Advantages / TAXI ads

Environment not cluttered, one-to-one contact; people are open to receive

information.

Average trip duration 15 minutes Highest rate of each ad impression (5 minutes entertainment/2.5

minutes ad block).

Content Commercials are mixed with entertaining videos.

• On the door we’ll install thin LED lightbox to attract more attention.

• The posters under the seats will be placed into acrylic display.


Posters

Posters


•The display will open when the driver turns on the taxi meter.

•The advertisement will start automatically.

•Passengers will be able to switch it off and to mute sound and adjust volume.


Video display

The place of the display on in the image is approximate and will be adjusted for the passengers convenience.

Video display


• “Baku Taxi” has more than 500 taxi cabs. At the moment, lightboxes, posters & monitors are installed inside of the most active 500 cabs.

• Each taxi receives 15-16 orders a day, with average 2 passenger per a drive.

• About 450.000 contacts per month.


Coverage / TAXI ads

Content / TAXI ads

To reduce annoyance from advertising we added entertaining videos mixed with commercials.

We believe that it’s easier to sell to happy people.


• Your ad will be placed in 500 taxis and will work for your marketing goals 7/24.

• You will reach upper middle income audience at their receptivity moment.


Our Services / TAXI ads

• We are the exclusive seller of ad places on LCD monitors inside the cabs of “Baku Taxi” LLC.

500 TAXI

500 MONITOR

24 HOUR SERVICE

500 TAXI 500 lightboxes 1000 posters

Thanks for attention

Address: 203 Nizami str, AF Business House, Baku AZ 1000

Phone: +99412 437 93 43 +99470 222 86 66

[email protected] www.effectivemedia.az


Marketing

Baku Taxi by Effective Media