Acquisition Budget Best Practices

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Best Practices in Acquisition Budget Allocation for Digital Marketers

The internet has opened up seemingly endless avenues and choices for digital marketers in their efforts to acquire new customers—so many choices, in fact, that it’s increasingly easy to spend budget haphazardly, on search marketing, social media marketing, co-registration, banner ads, and more.

Testing lead sources the list goes on and on. How do marketers make sense of it all? Testing lead sources is a lengthy and expensive process, and the pressure is on to spend acquisition budgets wisely, but optimization, testing and targeting content increases online conversion rates.

Those are the questions the winning marketers need to be asking themselves.

Building a solid customer list and increasing ROI can only happen when acquisition budgets are spent on the most effective sources, the sources that deliver the best customers, in real-time. And budgets are best spent when there is some agility in the process, when poor-performing sources can be turned off and best-performing sources increased.

There’s one thing to remember: Winning companies are the ones that can get their messages in front of the best online audiences. And getting in front of the best online audiences means using the best and safest customer-acquisition solution in the business.

CertainSource has created a data analysis platform that evaluates market sources to produce your best customers, economically and efficiently by using a customer-acquisition platform that identifies and scales top-performing sources across multiple channels. CertainSource leverages algorithms to identify top-per-forming lead sources so that marketers spend the right amount of budget in the right places: putting more resources into the best-performing sources and removing them from poorly performing ones. The solution tracks the increase in spend and return, month over month, and automatically turns off the sources that are taking too much of the budget without any appreciable return.

Benefits include:

• faster time from lead acquisition budget to ROI • customer list growth will triple • a significant reduction in testing bad lead sources, saving both time and money • a consistent increase in business growth from customer acquisition initiatives • the ability to organize, test, monitor, score, and optimize on a regular basis on an intuitive customer analytics dashboard. • leveraging one-on-one support from a dedicated account and customer service team

What if the process could be changed? Is there any way of acquiring new customers that’s

• faster? • more economical? • more efficient?

Data Analysis Platform