Well… do better business

HOW OPEN SOURCE PLATFORM CAN DRIVE

MORE B2B SALES AND CUSTOMER SATISFACTION

FLORENT SABOURIN8 YEARS EXPERIENCE IN ECOMMERCE

MD SMILE BV

@SMILENEDERLAND

CONTACT.NL@SMILE.EU

CONSULTINGProject Framework

Audits / Benchmark

DIGITAL

UXErgonomics

Accessibility

Editorial Strategy

SEO

HOSTINGHosting

Corrective and

upgrade

Maintenance

Support

TRAININGChange management

Intra and inter company

training

ENGINEERINGDesign

Development

Configuration

A 360°

SERVICE FOR YOUR PROJECTS

DIGITAL

E-BUSINESS

COLLABORATIVE

BUSINESS INFORMATION SYSTEM

INFRASTRUCTURE

Website Portal Mobile …

E-commerce PIM …

GED DAM Intranet …

ESB / ETL ERP …

Cloud …

Cross-canal

Hosting

BI

Leading European open source integrator

SERVICES FOR DIGITAL TRANSFORMATION

SMILE

More than 20

More than 40

More than 69,5

YEARS EXPERIENCEIN OPEN SOURCE

PARTNERSIN OPEN SOURCE

MILLION €TURNOVER IN 2015

1000OPEN SOURCE

Experts

In EUROPE

15TEAM MEMBERS

In MAARSEN

THEY TRUST US :

WHAT IS

Open Source

Open source code

Security & Reliability

- No unwanted code

- Transparency

- Reactivity on bugfix creation

Revertability

- Your data is under control- Many integrators on the market

Interoperability and modularity

- Compatibility between platforms- Standard and modular interfaces

Community and Corporate governance

User friendly

- Fierce competition according to the users themselves

Sustainability

- Strong community- Huge number of installations

Innovation

- UNLIMITED: anybody can participate- Essential to keep the community active

TCO – Total Cost of Ownership

No vendor lock-in

Buyer / Business Owner

ONLINE B2B PLATFORM – WHAT IS AT STAKE ?

Business partners / Press

• Corporate info & news

• Financial results

• Experience

• Value proposition

Human Resources

• Company info

• Values

• Workplace

• Vacancies

• Positions / career

• Testimonies

Prospects

• Business Guidance

• Problem solving content

• Product/service information

• References

• Branding

Contacts Application Catalog / contact

Clients

• Knowledge base

• General support

• Self service area

• Product/service information

• Feedback

• 24/7 availability

Support / order / CS

A MODERN BUYER

Is using modern technologies (vs paper)

Is using all sources of information, official or not

Is used to B2C practice

Is not always making the decision alone

Is using all channels available

Social networks Search engines Blogs Brand Website

Account Based Marketing

Nice User Interface Visual information Simple process

CONTENT MARKETING STRATEGY

To support the buyer’s journey

Identify a problem /

need

Search for solution

Define criteria

Take a decision

• Whitepaper• Ebook• Guides• Market study• Analyst

reports

• Videos• Webcast• Demos• Expertise• Compare

• Product information

• Case study• Trial

• Success stories

• ROI / TCO analysis

50% of the decision process is made before any human

interaction

STORY ABOUT A PRODUCT

VS

PIM SOFTWARE + PRODUCT TEAM

MARKET OVERVIEW

PROPRIETARY SOFTWARE

Expensive license cost

Integration time is very long

Features and roadmap is dictated by the vendor

OPEN SOURCE - PIMCORE

This solution is very publication oriented, with CMS capabilities ratherthan pure PIM features.

OPEN SOURCE - AKENEOUser interfaces and features are very user friendly, enhancing contribution process.Akeneo project varies from 4 to 6 months. It is super connected to match yourInformation System requirement.

STORY ABOUT A PRODUCT

VS

OLDEST FORM OF E-BUSINESS

MACHINE TO MACHINE

EDI standard (ANSI, EDIFACT, TRADACOMS, XML) streamline order/invoice processes

87% of retail industry transactions, 30 yo technology

WORLD OF API – FLEXIBILITY OF OPEN SOURCE

Independent opticians

Company purpose : supporting glasses

resellers

Mission : negotiate catalog/price with

suppliers, provide services to

independents

Open Source helped in :

• Automating catalog update,

purchase order processes

• Easing the process of adding a

supplier

• Reporting of the business flows

• Offering a B2B eshop for manual

assortment, and purchase reports

Ease relationship between suppliers

and franchisee network

Point of Sale Software

Ecommercewebsite

Supplier 1 Supplier 2 Supplier 3

Intermediaire

Authentication

Independents+3500

Suppliers+400

Million catalog items

EDICustom

processes

Digital Self Services

SUPPORT ALL KIND OF CLIENTS

Revenue

Number of clients

Cost per transaction

DIGITAL SELF SERVICES YOU HAVE TO OFFER

Customer Branded area

Customer logo and design

Multiple user login management

Registration process

Product/Service discovery

Search

Custom catalog assortment and pricing

Shared or personal product listing

Order management

Approval workflow

Request for Quotation

Scheduled Delivery

Quick order by Excel skus, or webform

RE-ordering process / automa

Multi-point delivery

Quota (order limit)

Payment options (invoice me

Self service area - multichannel

Order tracking / GPS

Download documents

Multi-channel order history and export

Pivot table for self analysis

Support

Personalized contact information

Online chat

DIGITAL SELF SERVICES YOU HAVE TO OFFER

Customer

Branded

area

Product

Service

Discovery

Order

management

Self service

Multi-channelSupport

CRM OrdersPIM

DAM

Big Data Reporting

CMS

CRM OrdersPIM

DAM

Big Data Reporting

CMS

MIDDLEWARE

MIDDLEWARE

ERP WMS PLM

PIM/DAM CRM Order MgrB

igD

ata

Re

po

rting

ES

BCMS

ES

B

Source : chiefmartec.com

MobileTablets

LaptopsStore

terminal

“BEST IN CLASS” STRATEGY

SELECT OPEN SOURCE SOLUTIONS