MILLENNIALS IN THE WORKFORCE

Digital Jolt | www.digitaljolt.co

& WHAT IT MEANS FOR B2B MARKETING

Look closely – Millennials are changing the world (starting at 10AM, with headphones in and with really good coffee)

WHO ARE MILLENNIALS?

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Seriously, the coffee is amazing

1970s 1980s 1990s 2000s 2010s

THANKS

MILLENNIALS!

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Aja BrownMayor of Compton

Sam AltmanY Combinator

Pete CashmoreFounder, Mashable

Mark ZuckerbergFounder, Facebook

Rachel HoatChief Digital Officer,

NYC

Jessica AlbaActress /

Entrepreneur© Digital Jolt | 3

MILLENNIALSARE CHANGING

THE WORLD

And there’s lots of them, they’re connected, influential and in the workforce now!

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$1.3 TRILLIONOf buying power

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83MILLION

Millennails in the U.S. (census)

67PERCENTPlan to start their

own business

33%Of today’s workforce

50%By 2020

INFLUENCING

Nearly half of all B2B researchers are millennials (Think with Google)

B2B PURCHASING TODAY

MILLENNIALS ARE

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YET - ADS84%

DON’T WORKWITH MILLENNIALS

So how do we reach andengage this important group

of influencers and decision makers?

of millennials say theydon’t trust advertising The McCarthy Group

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SEARCH

• 71% of B2B researchers start their research with a generic search• B2B buyers are 57% of the way down the path to a decision before they'll actually perform an action on your site•On average, B2B researchers do 12 searches prior to engaging on a specific brand's site

IS STILL KING

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MOBILE• 42% of researchers use a

mobile device during the B2B purchasing process. (91% growth since 2014)• B2B researchers are

using their mobile devices to:• compare prices• read about products• compare feature sets• make contact

• Almost half of this is from the office – yes on mobile!

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VIDEO!68% of B2B buyers watch more than30 minutes of video in their research

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MILLENNIALS

•53% of millennials rely on data analytics to make B2B decisions •Access to meaningful data insights is essential for today’s decision makers•Little patience with organizations that can’t immediately provide the information they seek.© Digital Jolt | 11

RELY ONDATA

ANALYTICS

REFERRALS

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“93% read reviews before making a

purchase

Millennials trust their

Peers first – 89% believe friends’ comments more than company

claims

84% of B2B buyers start the process with a

referral

36% weigh the opinions of

friends and family before deciding to

buy B2B products/services

69% will post a positive comment on social media

EASE

• 35% of millenials cited “ease of doing business” as their number 1 consideration• That means

• Mobile friendly• Immediate response • Are you reachable on the right

mediums?

OF DOINGBUSINESS

Chat / SlackTxt / IM

EmailVideo

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INFLUENCERS • According to Neilson – 85% of millennial buyers seek expert content when considering a purchase• Expert vs Branded content

produced 38% lift in buying intent• Are you engaging influencers?

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MATTER

MILLENNIALBUYERS 3 most important characteristicsIn a company

TRUST RESPONSIVENESS PERSONAL

RELATIONSHIPS

Note that ROI and product features didn’t make the top 3 © Digital Jolt | 15

“

Congratulations!

Your purchase ison its way.

SOCIAL

B2BFOR

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55%Use social media in

B2B buying decisions

71%Of millennials use social media

Daily with an average of5.4 hours per day - Ipsos

Don’t do them all. Be great at the ones that matter to your business.

Social media isn’t just Facebook and Twitter

LinkedIn Quora YouTube& Vimeo

Slideshare

Pinterest Instagram

How do we transform marketing to connect with these millennial decision makers and influencers?

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SO…

• Lots of great, genuine content – remember buying starts long before they talk to you

• Search still matters, a lot!• Data matters, know your metrics• Engage key influencers by arming

them with great content, metrics and success stories

• Engage current customers for case studies, referrals and reviews

• Be trustworthy and responsive• Mobile friendly• Be active on the key social

networks for your business

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IF YOU NEED

Digital Jolt is your CMO, on demandLet us help you create and execute a modern marketing strategy

that will help you engage with modern digital-first buyers

Thanks Jon Finegold

jon@digitaljolt.co

HELP!