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MARKETINGB2B
2015
14 Visions of the Future You Can Use Today
Online MarketingTopRank
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Strategic insight from marketing leaders is a currency of sorts. Smart marketers gather it up and share it in order to elevate marketing. As experts look forward
together, industry trends become apparent.
Content marketers are no longer deluded by the notion that “more is better.” Forward-thinking marketers are focused on creating higher-quality,
more-e�icient content.
This visual eBook is an example of that focus. Here we o�er insight from 14 B2B marketing leaders at companies such as ExactTarget, Marketo, Xerox, LinkedIn
and more to inspire and guide you through the B2B marketing year ahead.
Want to see experts like these in action? Elevate your skills by attending the MarketingProfs annual B2B Marketing Forum in Boston. Register while early
bird rates are still in e�ect.
Online MarketingTopRank
®
Ann Handley@AnnHandley
Joel Book@JoelBook
Tom Webster@Webby2001
Steve Garfield@Steve Garfield
Kerry O’Shea Gorgone@KerryGorgone
Jim Greenway@wowjim
Jon Miller@jonmiller
Jeannine Rossignol@j9rossignol
Seth Lieberman@sethwlieberman
Susan Emerick@sfemerick
Jennifer Sable Lopez@jennita
Jason Miller@JasonMillerCA
Lee Odden@leeodden
Brian Massey@bmassey
Our B2B Marketing Visionaries
Online MarketingTopRank
®
LET’S MAKE MARKETING MAGICOCTOBER 20 - 23 | BOSTON
Register Now!
TL;DR (Too Long; Didn’t Read) will be replaced with GR;LI
(Great Read; Loved It).
Ann Handley@annhandleyChief Content Officer at MarketingProfsAuthor of Everybody Writes
CMOs will be charged with creating customer service
communications, essentially becoming the Chief Journey Oicer.
Joel Book@joelbookDirector of eMarketing Education at SalesforceExactTarget Marketing Cloud
B2B marketers should know as much about their buyers as
B2C marketers know about theirs.
Tom Webster@webby2001VP of Strategy at Edison Research
B2B buyers will expect salespeople to be more like consultants that inform
and guide them to a purchase decision.
Steve Garfield@stevegarfieldInvestor, Writer , Humorist at SteveGarfield.com
Mobile commerce will overtake traditional payment methods in the
consumer space. B2B is next.
Kerry O’Shea Gorgone@KerryGorgoneInstructional Design Manager,Enterprise Training at MarketingProfs
B2B marketing winners will be the ones with the stronger social connections
to the market.
Jim Greenway@wowjimManager, Online Marketing at T.D. Williamson
Evolved marketing automation will use predictive analytics to help companies
deliver personalized interactions with buyers.
Jon Miller@jonmillerVP of Marketing and Co-founderof Marketo
There will be no distinction between B2B or B2C. Everything is
marketed to the individual.
Jeannine Rossignol@j9rossignolVice President of Marketing at Xerox Global Services
CMOs will take the lead for promotions to CEO positions, thus elevating everyone
in marketing. As marketing becomes the single biggest driver of business growth, CMOs will ascend to run ‘the
whole shebang.’
Seth Lieberman@sethwliebermanFounder and CEO of SnapApp
Employee advocacy is picking up steam and will become the next big social media mega trend.
Susan Emerick@sfemerickFounder and CEO of Brands Rising
Companies will quickly turn customer data into real-time, relevant content
for their communities.
Jennifer Sable Lopez@jennitaDirector of Community at Moz
B2B companies will increasingly hire B2C agencies for fresh perspectives, new ideas
and to learn how to better humanize their messaging and campaigns.
Jason Miller@JasonMillerCASenior Manager, Content Marketing& Social Media at LinkedIn
By co-creating content with their community and influencers, B2B
marketers will increase quality and eectiveness while elevating relationships.
Lee Odden@leeoddenCEO at TopRank Online Marketing
Marketers who realize that their B2B buyers are actually ‘human’ and not
companies will create the most engaging, eective content.
Brian Massey@bmassey
The Conversion Scientist
ARE YOU READY? LET’S MAKE MARKETING MAGIC!
OCTOBER 20 - 23 | BOSTON
NOW THROUGH MARCH 31 GET $800 OFF WITH THE “EARLIEST BIRD” RATE!
Register Now!
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