EMAIL WORKS FOR B2B

Email Marketing ROIis a whopping

127%

EMAIL WORKS FOR B2B

EMAIL WORKS FOR B2B

The average email metrics for associations include a

98.15% - Delivery Rate32.36% - Open Rate21.08% - Click Rate0.5% - Unsubscribe Rate

EMAIL WORKS FOR B2B

PURPOSES OF B2B EMAIL USAGE

For every

$1 spent, $44.25 is the average return on marketing investment

Purposes of B2B Email Usage

The most agreed upon purpose of email marketing for B2B is retention

77%

Purposes of B2B Email Usage

40%of B2B marketers rated

the leads generated by email marketing as high quality

Purposes of B2B Email Usage

Purposes of B2B Email Usage

Other purposes include• Engagement• Acquisition • Brand Awareness

47% of email opensare on mobile devices

B2B MOBILE EMAIL

80%of people delete an email if it

doesn’t look good on their mobile device

B2B MOBILE EMAIL

Responsive design improved click-through rates by

21-25%

B2B MOBILE EMAIL

75%of companies do not create mobile friendly emails and continue to lose out on ROI

B2B MOBILE EMAIL

Sources

Thank You

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