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Cure for Shiny Objects Syndrome
CURE FOR SHINY OBJECT SYNDROME
HI. I’M TIFFANY
• PR professional turned digital strategist• Tours on both coasts, proud to call NOLA
home• Founder Starnes Solutions• @TiffanyStarnes
LET’S TALK SHINY OBJECTS…
yellow pages
doctor
flu symptoms
CHANGES…
CHANGES…
AND JUST WHEN YOU HAVE THE CHANGES DOWN…
GOALS Growth Reach Engagement Web Traffic Lead Generation sales
Is your customer there? Does it align with your goals? Do you have the content & resources? Can you measure success?
SHINY OBJECT CHECKLIST
SHINY OBJECT HACKS
Geography
SHINY OBJECT HACK: TARGET PRACTICE
+demographics
+Behavior
SHINY OBJECT HACK: HIJACK HASHTAGS
SHINY OBJECT HACK: HIJACK HASHTAGS
SHINY OBJECT HACK: START SMALLStory- $50K Lens- $500K
GEO-Filter: less than $100
SHINY OBJECT HACK: START SMALL
SNAPCHAT
SHINY OBJECT HACK: DIVE INTO YOUR DATA
Is your customer there? Does it align with your goals? Do you have the content & resources? Can you measure success?
LET’S REVIEW… SHINY OBJECT CHECKLIST
THANK YOU
Tiffany Starnes@[email protected]