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My presentation at SMX Advanced 2014 in Seattle will help you understand what Google is doing with author authority and how you can take advantage of it.
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Author Authority
for the Advanced Search Marketer
@marktraphagen #smx #12c+MarkTraphagen
Mark TraphagenSr. Director Online MarketingStone Temple Consulting@marktraphagen+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
Author Authority:
Rel=author & Beyond
@marktraphagen #smx #12c+MarkTraphagen
December 2013 Authorship Purge
stonet.co/AuthorshipPurge@marktraphagen #smx #12c+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
Factors in Authorship Retention
1. Site authority & history2. Content quality3. Author trust
@marktraphagen #smx #12c+MarkTraphagen
Present Powers of rel=author
@marktraphagen #smx #12c+MarkTraphagen
Present Powers of rel=author
@marktraphagen #smx #12c+MarkTraphagen
Present Powers of rel=author
@marktraphagen #smx #12c+MarkTraphagen
Beyond rel=author
@marktraphagen #smx #12c+MarkTraphagen
Google Must Go Beyond rel=author
@marktraphagen #smx #12c+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c+MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c+MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c+MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c+MarkTraphagen
How to Build Author Authority
@marktraphagen #smx #12c+MarkTraphagen
How to Build Author Authority
BE the “anyone” they WANT to listen to!
@marktraphagen #smx #12c+MarkTraphagen
Be Productive
@marktraphagen #smx #12c+MarkTraphagen
Be Authoritative
@marktraphagen #smx #12c+MarkTraphagen
Know Your Stuff Better than Anyone Else
@marktraphagen #smx #12c+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
Be Thorough
@marktraphagen #smx #12c+MarkTraphagen
Be Thorough
@marktraphagen #smx #12c+MarkTraphagen
Be Different
@marktraphagen #smx #12c+MarkTraphagen
Say What No One Else Is Saying
@marktraphagen #smx #12c+MarkTraphagen
Find Your Own Voice
@marktraphagen #smx #12c+MarkTraphagen
Be Ubiquitous
@marktraphagen #smx #12c+MarkTraphagen
Expand Your Networks & Mediums
@marktraphagen #smx #12c+MarkTraphagen
Build Your Social Following
@marktraphagen #smx #12c+MarkTraphagen
Keep Sharing Your Best Content
@marktraphagen #smx #12c+MarkTraphagen
Keep Sharing Your Best Content
@marktraphagen #smx #12c+MarkTraphagen
Mark TraphagenSr. Director Online MarketingStone Temple Consulting@marktraphagen+MarkTraphagen
@marktraphagen #smx #12c+MarkTraphagen
Thanks!