Peter Coopmans

Lead Conversion Optimization Consultant

Workshop #3Creating an efficient online testing workflow

Agenda

• 12:15 - 12:45: Theory & examples

• Online testing: part of a persuasive architecture

• The online testing process

• The workflow:

1. Selection of test page

2. Analysis & definition of test hypotheses

3. Selection of test type

4. Creation of the wireframe

5. Creation of test plan & test matrix

6. Running of test

7. Reporting

• 12:45 - 13:00: Q&A

• 13:00 - 13:15: Coffee!!!

Theory & Examples

Online testing: part of a persuasive architecture

Theory & Examples

The online testing process

The online testing process

Theory & Examples

The workflow

7. Reporting 2. Analysis

& definition of test hypotheses

1. Selection of test page

3. Selection of test type

4. Creation of wireframe

5. Creation of test plan

& matrix

6. Running of the test

...

Want to improve your online testing skills?

We offer on-site training, with a practical format and based on your website, your knowledge level

and your expectations.

For more info please contact us: peter@the-uptimizers.be