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Art up your event! To spark inspiration and supercharge your creativity for your trade show and event programs, check out these 5 inventive art installations and exhibitions from around the world.
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Art Up Your Event: 5 Inventive Exhibitions to Spark Your
Creativity
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Think Outside the Trade Show Booth Box
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As a creative
producer, I always
look beyond the
trade show and event marketing world for
ideas to use in our
programs.
Contemporary art
provides a great basis
for event inspiration.
Here’s a look into my
personal
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To spark your creativity, take a peek
at these 5 inventive art exhibitions.
1
by Do Ho Suh
Home Within Home
Within Home Within Home
Within Home
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Dive Deeper!
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Do Ho Suh, a Korean
installation artist &
sculptor, used translucent
fabric to create a life-sized
replica of two houses he
lived in—one inside the
other! It’s important to
think of ways to create an
intriguing environment,
especially since we’re
often working in the same
convention halls & hotel
meeting rooms.
1
Dive Deeper!
Home Within Home…
2
by Caitlind r.c. Brown & Wayne Garrett
CLOUD
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Dive Deeper!
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This sculpture, created
with 6000+ working light
bulbs, was specifically
created to be
experiential. Attendees
are inspired to work
collaboratively to turn
all of the lights on or off.
I love the way this idea
combines a visual
attract with an
engaging activity.
CLOUD2
Dive Deeper!
3The Savernack Street
Gallery, San Franciscoby Carrie Katz
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Dive Deeper!
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You don’t enter this art
gallery, created by artist
Carrie Katz…you view
the works through a
peep hole!
This concept jumped
out at me because the
experience is both
exclusive & inviting—
just like the best event
marketing programs.
The Savernack Street Gallery3
Dive Deeper!
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Dive Deeper!
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Take a blank white room,
hand thousands of people
thousands of brightly
colored stickers, & see what
happens!
We all have an innate
desire to fill a blank space
with our own creativity. It’s
also a great reminder that
your program’s design or
activity doesn’t have to be
complicated or high-tech to be impactful &
innovative.
Obliteration Room4
Dive Deeper!
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Dive Deeper!
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This playful piece turns
viewers into stunt artists
with a painted building
façade on the ground
and a giant mirror
suspended at a 45
degree angle above it.
I love any work that plays
with your perception to
create a new experience.
How could you not be
drawn to this?
Bâtiment5
Dive Deeper!
Want more
big-picture ideas
and concepts to
inspire your trade
shows & events?
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Register for
EXHIBITORLIVE! and
join us at our session:
Looking Outside the
Booth: Finding Event
Marketing Inspiration
in Unusual Places.
Dive Deeper!
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Dan Cox, Strategic Account
Executive & Creative Producer
About The Author
Connect with me!
@DanCoxChicago
/dancox
