Apresentação Vizury p/ TAM

We are placed 6th on Deloitte Fast 500 Companies List for APAC 2013

04/10/2023 Company Confidential

VRM is born. First customer on board

Angel Investment!

Setup first office in Bangalore, India

Lunch conversations

can lead to big things

2008-09Setting Shop $

2010-2012Growth

Without PangsVRM customers

across more than 20 countries

Funding!Offices in 4

new countries

SERIES A Funding!

SERIES B

> 200

2013 –Leadership

Expanding &rebranding our

product portfolio

Middle East office

The exploration for ‘more’ continues ?

Our Story

ATTRACT NEW USERS ENGAGE CURRENT USERS ENSURE REPEAT PURCHASE

Our Vision: Cross-Channel Personalization

Display

Mobile

Video

Social

In-Site

VIZURY WILL OFFER PERSONALIZATION SOLUTIONS ACROSS THE ONLINE PURCHASE LIFECYCLE AS WELL AS ACROSS

MARKETING CHANNELS


Our Offerings

For website retargeting

For mobile retargeting

For social advertising

Morenew products

SocialConvert

Sees Personalized Banner created

dynamically in real

timeSingle Click brings back user to advertiser site.

Drops off. Continues browsing other sites

User Checks Products on advertiser site1

4

2

3

Dynamic Creative Retargeting

20% to 30%View Through

Influence (Free!)

3X to 8XBetter

Click Through Rates

1.5 X to 4XBetter

Conversion Rates

Enhanced Funnel ROI

When compared to traditional display campaigns, WebConvert offers better performance across the purchase funnel

Higher customer Life Time Value (LTV) delivered via cross-sell, up-

sell and cross-business sales

Coming Soon!For all users

Retargeting users across mobile as well as desktop assets

Desktop Browser Site

Desktop Browser Site

Ads

DESKTOP WEB

Desktop Browser Cookie

Flash Creative

MOBILE WEB

Mobile Browser Site

Mobile Browser Site

Ads

Mobile Browser Cookie

HTML5 Creative

MOBILE APP

Mobile App

Mobile App Ad (e.g. Angry

birds)

Mobile Device Id

HTML5/Image Creative

Advertiser

Publisher

Technology

Existing MobiConvert feature

Upcoming feature


Cross


Travel IndustryTrends

Source: Affiliate marketing site Affilinet


Travel Industry TrendsWe understand your industry

Source: Affiliate marketing site Affilinet

57%PURCHASE

HOLIDAYS ONLINE

16%BOOK TRIPS ON MOBILE DEVICES

18% FOR 18-35 AGE GROUP33% FOR FREQUENT TRAVELLERS

KEY BUYING

INFLUENCERS

22 WEBSITES VISITED ON

AVG BEFORE BOOKING

67% ARE DRIVEN BY DEALS AND

PROMOTIONS

KEY SOURCES OF

PURCHASE

49% CONTENT WEBSITES

13% SEARCH

KEY PURCHASES

PACKAGE HOLIDAYS > FLIGHTS > FERRIES > HOTELS


Customizations for Travel Businesses#1. OVERALL CAMPAIGN STRATEGY

Airline

BUSINESS MARKET TRAFFIC PRICE POINT RETARGETING GOALS

Global1.4 Million

users / month

Rs 3,000 – Rs 1,50,000

• Treat domestic and International flight visitors distinctly,

• Increase RoI on ad spend

Online Travel

Agency

Australia & New

Zealand

2.3 Million users / month

$ 500 – $ 50,000

• Drive qualified traffic to the site

• Increase conversions, promote cross sell


Customizations for Travel Businesses#2. TRAVEL DATA COLLECTION

User Behavior Data Advertiser Product Data Non-PII user information using tags Behavioral data from clickstream

Product and category data from feeds Real-time updates through tags

CALENDAR

FLIG

HT INVENTO

RY

PAGE AUTO

FEEDS

FLEXIBLE

REFRESH

DISCOUNTS

Micro-segmentation of users

We build two key databases for our customers’ campaigns

SEARCH O

RIGIN

SEARCH DES

TINATIO

N

# OF P

ASSENGERS

DATE OF T

RAVEL

1 WAY /

ROUNDTRIP

AIRLINE

OTAXM

L / API F

EEDS

INVENTO

RY

DESCRIPTIO

N

COST CATEGORY

FLEXIBLE

REFRESH

DISCOUNT /

DEAL

CHECK-IN

DATE

# OF R

OOMS

# OF N

IGHTS

DESTIN

ATION


Customizations for Travel Businesses#3. BIDDING FOR EACH IMPRESSION

User Micro-segments

Other factors

$0.85PLACE PRIORITY BIDS

$0.15PLACE LOWER BIDS

• First 3 days after dropping off from booking page

• Visitor has bought an airline ticket previously

• # of Hotel rooms• # of Packages

• After day 15 from dropping off the search results page

• Low margin routes

• Geo

• Pages visited

• Return visitor

• Days since visit

• Advertiser rules

o Publisher focuso Segment focuso Geo focuso Deals

• Others

o Time of dayo Day of the week

• Publisher variables

o Geoo Banner sizeo Banner formato Verticalo Ad fold

• Impression count

• Visit count

• Browser

Vizury’s Bidding Engine bids unique values for every impression based on a number of factors


Customizations for Travel Businesses#4. FULLY CUSTOMIZED DYNAMIC BANNERS

Vizury’s banner designs are goal oriented and align with the overall campaign strategy

Top 3 Routes – Best Fares

Discounted fares

Multiple best price, route customized,

with +2, -2 or +1, -1 search date rollover

Greater Engagement

Higher conversion

Better brand recall

Upsell or cross-sell

options

Handling time sensitivity

Alignment with marketing

calendar




Greater Engagement

Higher conversion

Better brand recall


options



calendar

Multi-airline options

Cross-sell hotel options




Greater Engagement

Higher conversion

Better brand recall


options

Handling date / time

sensitivity


calendar

Multi-date options

Time-specific options




Greater Engagement

Higher conversion

Better brand recall


options


Alignment with

marketing calendar

Christmas special

Diwali special

Festival specific branding and offers for specific routes

Rio Carnival special

Increase online sales


Travel Case Study: The Sales Take-off

THE CUSTOMER THE PROBLEM

They needed a solution

that would

Integrate with their marketing program

Maximize ROI of marketing spend

Increase bookings

Virgin wanted to retarget

website visitors to

Australia’s second largest airline

Flies 100+ destinations with hubs in Brisbane, Melbourne, Sydney

Millions of unique visitors, hundreds of thousands of bookings each month

HOW VIZURY RETARGETED VIRGIN’S CUSTOMERS


1 2 3 4Real-time Data Collection

Data Driven Bidding

Customized Messages in Striking Formats

Marketing RoI Maximized

Routes searched, date and time, airline options seen, ticket prices, offers, visits

• Interactive banner allows changing date, scrolls for options

• Integrates destination based offers, festival themed promotions

• Conversion lower on weekends

• Conversions higher for specific routes

• Conversions much higher for Repeat Buyers

• Clicks higher for specific publisher verticals

Continuous tweaking of bid rules, publishers based on client goals – “Total Sale Value”



Searched route featured on top

Branding

Flight timings and cost shown prominently

Branding

60XROAS

Return On Advertising Spend was sixty times the investment made!

Higher Spend Per User Retargeted users spent 5% higher on an average from regular users

5%INC

RE

AS

ED

BANNER FEATURES THE RESULT

Searched date with scroll option

Scroll option



Searched route featured on top

Branding

Flight timings and cost shown prominently

Branding

60XROAS

Return On Advertising Spend was sixty times the investment made!

Higher Spend Per User Retargeted users spent 5% higher on an average from regular users

5%INC

RE

AS

ED

BANNER FEATURES THE RESULT

Searched date with scroll option

Scroll option



Travel Case Study: The Sales Take-offValue Addition from FBX

Ad inserted to appear always in the same position in the Newsfeed.

CTRs are reported to be 20 times higher than FBX RHS inventory, on average.

Increase permanent followership of your organic marketing messages (as ads are posted from your official Facebook account)

We expect ~30% lift in sales from Facebook.

44% Users35% Conversions

04/10/2023

Our Travel Customers – Flights, OTAs

Company Confidential

Fully Managed Service

Alignment toMarketing Calendar

• Support for seasonal sales

• Special banners for festivals/ promotions

Strategic & Collaborative Engagement

Agile ResponsiveService

• Support for ad-hoc reports when possible

• Brand aligned banner creation services (no extra cost)

• Continuous monitoring, reporting and optimization

• Data insight presentation