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AnimationB2B.comA subsidiary of Mumin's Interactive
Go for Explainer Videosand Raise Your Revenue
Who are we...
AnimationB2B.com is an interactive agency and a production house. Although most see it as not much more than a fancy phrase, we are highly specialised in what we produce. We do not do everything and we do not work with everyone. Instead, we focus on doing what we do best – animations. You will be surprised just how can you use this specific medium to increase your conversion rates.
Let us tell you more about it!
Explainer videos
These kind of animations serve the purpose of explaining a product, an idea, or a service. It does not have to be a novelty, although it can be.
Explainer videos can be highly effective when used on landing pages and in off-line presentations. A typical explainer video lasts anywhere between 30 seconds and 3 minutes.
How-to videos
How-to videos, or tutorials, can help explain in detail how to use a product or what to do on a website.
Who in the world would want to read a boring tutorial, when he or she could watch an attractive animation, which would present all the best features and make sure that your viewer stays longer on your website.
Infographics
Infographics are a special kind of videos. They are rarelycharacter-driven and are possibly the best medium toPresent all kinds of data.
Whether they are sales results, event turnouts, or plans for the future – it can make even the most boring excel spreadsheet fascinating.
TV advertisements
It often happens that producing a traditional TV advertisement is often simply too expensive. This canhappen for a number of reasons – actor's salaries, airplaneshots, etc. Not to mention possible re-takeswhen a shot goes wrong!
In order to incorporate the creative vision behind the concept, it may just so happen that making an animation is both cheaper and much more effective.
Intros
Animated intros have always been an essential element of every TV programme, talk-show, or a series of shows. They are usually 5 to 30 seconds long and are actually among one of the most difficult type of content that we create.
Other animations
Over the years, we found out that the imagination of our clients knows no limits. If you have a prepared format – wecould incorporate it in our animations.
If you are thinking about something completely new – let us know and we will help you work it out. If you are not sure what exactly would suit your needs best, we are here to help.
The process
The process of creating an animated video is always a little bit different, but we have an agenda that has proven to work for a number of clients.
1. First, there is an idea.We need to know everything about what you may want in the video.
2. Then, we create the script.Of course, we could use a script prepared by the client – you know best aboutyour business.
3. After that, we prepare the storyboard.This is a special set of sketches that show you how the scenes are going to look like.
The process - continued
4. The illustration stage.The vision is being incorporated into images.
5. The animation stage.This is when the images are being brought to life.
6. Music and sound FX.These are added at the very end.
The philosophy behindour creation process
This proven process allows us to create a video inperfect accordance with the client's idea in a pleasantand fascinating process. You will see the video beingcreated from the foundations up – just like building a home.
The benefits
There are plenty of benefits of using an animation, instead of an ordinary video or image, not to mention plain text. The most important one for you is that you have only less than 10 seconds to grab the viewer's attention. We create all of our videos in such a way to achieve just that.
And afterwards, you are just a step ahead of skyrocketing your conversion rates and, therefore, your sales.
How to get started?
Send us a detailed brief with all the information that you want in the animation. We will send you back a booklet with a script and a few sample graphics to show to your
clients.
