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Analyzing Periscope as a Social and Business Platform

Presented by:

Value Proposition

Source: http://www.adviso.ca/wp-content/uploads/2015/08/Periscope.png https://www.periscope.tv/

Value Proposition

“While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.”

- Periscope Website

About Periscope

• Owned by Twitter• App based platform• Live video broadcast• Global or private• 24-hour availability of broadcasts• Live likes and comments

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• 41% of users are aged 16-24 and 3 in 4 of them are under 35.

• Number of users: 10 Million

• Daily active users: 1.84 Million

• 1% of Internet users between the ages of 16 and 64 who were surveyed use Periscope.

• Periscope has a much bigger share in the all-important 16-through-24 age group.

• 29 percent of Periscope URLs are posted by women.

• Top 3 Countries where Periscopes are live from are U.S.A., Turkey and Brazil.

• Periscope is available in 25 languages.

Demographics

Source: http://www.omnicoreagency.com/periscope-statistics/

*Data as of 2015

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Reasons why your business should use PeriscopeOffers real-time engagement

This is one of the best features of the Periscope app. Nothing compares to being able to serve customers live on a broadcast and get an immediate response.

Humanizes your brandPeriscope allows viewers to connect with you on a more personal level while giving an

inside look into your business.

Create content for other platformsBusinesses can use the broadcasted content on other social media platforms after the

app’s 24-hour time frame.

Live demo of products or live broadcast of eventsBusinesses can use Periscope to broadcast behind the scenes, live Q&A, product

launch, live tutorial, etc.

Cost effectivePeriscope is a cost-effective way to experiment and see what broadcasts work best for

attracting viewers.

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Optimal time to broadcast on PeriscopePeriscope is connected with Twitter, accordingly, the best time to broadcast would be similar to the time people are active on Twitter.

M T W TH F

W TH F SA SU

B2B

B2C

Source: https://blog.kissmetrics.com/marketers-guide-to-periscope/

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Is Periscope the right platform for your business? Is it worth the effort?

Target Audience CompetitorsRelevance

You want to be where your

customers and competitors are.

If your competitors are fierce and you don’t want to

fall back in race, then

targeting your audience on

Periscope will be ideal.

If your target audience are in

the age group of 16-24 years/ are active users of

Twitter, Periscope is an

excellent platform to

include in your social media list.

Periscope is a great platform to

interact with your customers

real-time. If your business

involves, live demos, event

broadcast, product launch, Q&A sessions,

etc. then Periscope should

be a platform you must considerSource: http://janetfouts.com/easy-guide-periscope-app/

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Source: https://lh3.googleusercontent.com/fullscope.tv http://fullscope.tv/ http://www.neubrain.com/images/Technology/BusinessAnalytics-icon.png

How to measure success on Periscope – Analytics Tools

Grow and track your most engaged

viewers and follow up with them

Free sign-up and use of basic tools.

However, use of premium tools is $399 and above

Run ads and build your email list

Measure and compare your

broadcasts. Track data of each

broadcast

Save your broadcast replays

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Periscope – B2C vs B2B

• Creative and cost effective way to communicate with the customers.

• Run contests, offer promotions, live broadcast events, shows and product launch.

• Brands can be humanized by engaging with the audience real-time.

• Enhance customer service.

• Execute international product demos, training and presentations with ease.

• Share updates and news about the business and improve transparency.

• Team up with the influencers and build a broadcast together.

• Live stream conferences.

Periscope is an excellent platform which both B2B and B2C businesses can

use. However, B2C companies can make full

use of the platform by using it creatively to build

strong relationship and to engage with their customers real- time.

Source: http://janetfouts.com/easy-guide-periscope-app/

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Example of an organization that has successfully used Periscope

DORITOS

• Doritos became the first brand to run a contest on Periscope to promote its new ‘Roulette’ product.

• The brand used live streaming in a fun way that engaged new fans on Periscope and Twitter.

• Doritos created a live-streamed game coordinated across Twitter, Vine, and Periscope. Contestants were chosen at random on Periscope and given prizes live.

• Periscope game helped create massive exposure for the new product launch.

Source: http://www.digitaltrainingacademy.com/casestudies/2016/04/periscope_case_study_doritos_dares_viewers_to_play_roulette_live.php

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Requirements and cost to use Periscope

Monetary

Human Resource

Time

Requirements

Periscope is a free live streaming and broadcasting app. It does not need any expensive equipment. All it needs is a smartphone to shoot videos. However, there is a separate cost involved for businesses to measure Periscope’s broadcast analytics.

Periscope most likely needs a person who is creative to shoot the video in an interesting way in order to engage the followers.

This platform requires dedication and time in order to shoot creative and compelling videos. To deliver excellent content one has to put in some effort which includes, time and creative human resources.

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Looking for more resources to understand about Periscope?

These resources will help you to understand better aboutPeriscope - as a social and business platform.

Video – An introduction to using Periscope by Krishna De

Blog – Janetfouts.com

Website – Roshsillars.com

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Citations

• "Free Images - Pixabay." Free Images - Pixabay. N.p., n.d. Web. 21 Oct. 2016.

• KrishnaDeOnline. "An Introduction to Using Periscope for Live Streaming Video Content." YouTube. YouTube, 01 Apr. 2015. Web. 24 Oct. 2016.

• "Easy Guide to the Periscope Video Streaming App." Janet Fouts Comments. N.p., n.d. Web. 25 Oct. 2016.

• OG Follow. "Periscope." Periscope. N.p., 21 Oct. 2015. Web. 25 Oct. 2016.

• "Periscope Case Study: Doritos Dares Viewers to Play 'Roulette' Live." Digital Marketing Case Study. N.p., n.d. Web. 25 Oct. 2016.

• "The Marketer." 's Guide to Periscope. N.p., n.d. Web. 25 Oct. 2016.

• Inc, Twitter. "Periscope." Periscope. N.p., n.d. Web. 25 Oct. 2016.

• Salman.aslam.mughal. "• Periscope by the Numbers: Stats, Demographics & Fun Facts." • Periscope by the Numbers: Stats, Demographics & Fun Facts. N.p., 15 Sept. 2015. Web. 25 Oct. 2016.