Amazon - By Ashish

Index

• About Amazon• Amazon Marketing Strategy• Amazon Mobile App• Offline Advertising• Customer Service• Conclusion

About Amazon

• A Multinational E-Commerce Company.• Incorporated by Jeff Bezos in 1994 (online in

1995)• Amazon was a book store which diversified in

selling DVD, MP3 downloads, video games, electronics, furniture, food toys and jewellery.

• Amazon started market place in 2003 and Kindle in 2007.

Marketing Strategy

• Third Party Sellers

• Pay Per Click Advertising

• Fully Optimized Website

• Social Media Marketing

• Offline Advertising

• Email Marketing

• TV Commercials

Amazon Mobile App

• Amazon increased the sale through mobile app (developed in 2011/ engagement since 2012)

• Offers can avail only through mobile apps

Customer Service

• Easy Ordering Process

• Tracking Orders & Refunds

• Safe payment methods

• Shipping worldwide

Thank You!