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Lady G
aga
Buyer P
erson
a Ove
rview
Januar
y, 2015
Aldo The Drag queenBACKGROUND:• A Male who dresses up as a woman for
the purpose of entertainment.• Homosexual who has attended
college.
DEMOGRAPHICS:• Male• 25-44• between $25,000 and $74,999
annually• Urban
IDENTIFIERS:• Outgoing and expressive• Keeps up with the latest trends in
fashion.
Aldo The Drag queenGOALS:• To entertain the world through their song
and dance.• To be stunning and important, get as much
attention as possible. CHALLENGES:• Lack of confidence because of social
stigma towards the homosexual community.
• Not having enough support.
HOW WE HELP:• Make them feel empowered and confident
through catchy beats and resonating lyrics.
• Inspire to embrace themselves and be who they want to be and feel supported
Aldo The Drag queen
REAL QUOTES:• “Baby, I was born this way!”• "I don't dress like a woman; I
dress like a drag queen!".
COMMON OBJECTIONS:• The songs sounds too much like
other songs.• We're just tired of being
associated
Online location:• Tinder, snapchat, Instagram,
twitter. But primarily Twitter.• Commenting on make-up
videos on youtube
Samples of Social media messages sent by drag queens:
A tweet including common hashtags associated within the drag community. Notice how Instagram and lady gaga are both mentioned here.
Samples of Social media messages sent by drag queens:
A tweet including from famous drag queen herself: B. Scott.A perfectly good example of confidence and fearlessness are a common characteristic within most drag queens.
Samples of Social media messages sent by drag queens:
Famous drag queen Shangela ha over 55.7k followers on Instagram. Here she is imitating a playboy model in the 80’s.
Aldo The Drag queen
MARKETING MESSAGING:• Feel empowered and
confident through the musical stylings of the queen monster herself: Lady gaga!
ELEVATOR PITCH:• We inspire you to become all
that you are without holding back, doesn’t matter what society thinks because you're perfect.