FRONT COVER

P R O G R E SS I O N A N D E X P E R I M E N TAT I O N

FRONT COVER• Presented on the left is the image I intend to use for the cover of my album. This is taken from a scene shot purposefully for use in my music video, providing consistent theme of aesthetic. My inspirations for this image are also shown here, Halsey playing a large role in this. The whole concept of concealed identity plays a key factor in the general atmosphere of the image, creating an impersonal sense.

• Manipulated on Photoshop, colours have been exaggerated to form imagery with the inclusion of strongly pigmented tones, increasing the visual qualities of the overall outcome. The colours contained within my particular image are blue and pink, reflecting on the dream-like nature of the artists music. This is inferable for the consumer, giving them a certain impression before they purchase the product.

APPLICATION OF TYPOGRAPHY• The image on the right documents my

experimental application of typography overlaying my original album image.

• I positioned the album name vertically to the left hand side of the cover; This decision was made based upon composition within the framing of the image- the main focus of the scene is displayed more heavily upon the right. Placing typography upon the left creates better balance of the audiences focus across the total horizontal special region of the product, while being obvious what exactly this text entails, this being the album name. This is particularly important for commercial purposes if the item were to be sold.

• The artist name overlays the obvious special district of the persons head. This deliberately obliterates identification of the figure, strengthening message detached from the artists personal experience and instead inferable for the audience based upon their own life and experiences, achieved through the use of signs and signifiers.

• Japanese writing was included to induce a multi-cultural outcome appealing to a mass audience while strengthening aesthetic impact.

COLOUR VARIATIONS

• Displayed above are my colour variations previously constructed with regards to potential colour theme of my digipak. Each variation holds its own aesthetic potential, however my two favourites are the first and second outcome. This is because these two samples contain the most iconic and recognisable qualities, with the strongest aesthetics. The third image is too dark causing a lack of contrast between the artist logo and the background. The forth image is pretty, yet far too feminine which could potentially limit the target audience of the outcome restricting the sales. This would be a disadvantage.

FEEDBACK – TALLY VOTE

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• Following up a tally I constructed for my peers, it is obvious that the preferred outcome is my original darker blue image. This is also the image I like best as I feel that the blue and pink tones work well together to create dreamy mood and atmosphere with semi-realistic colour ranges. Additionally, the image generally looks more visually pleasing and iconic.

FINALISED OUTCOME• Presented on the right is the final result of my

digipak front cover. Certain changes have been implemented in the elemental factors contained within the product to produce a stronger outcome. Some of these improvements were made based upon outside feedback, others were self initiated through reflection.

• The style and positioning/spacing of the ‘Badlands’ typography has been reconsidered subsequent to asking a random sample of people within my target audience of their opinion. Few suggested that the original typeface didn’t suit the theme and seemed ‘disconnected’. The newly chosen font presented here represents the general ideas conceived within the album, as well as suiting the connotations of the word ‘Badlands’. For this reason, this font stylisation works more successfully for creation of a effective album cover.

• I applied the logo I made for the production company in line with the album name for visual purposes. This was a crucial addition to ensure that the product follows all expected conventions.

• Drawn imagery of maintains/ hills and generally rocky terrain was manipulated using the layer effect ‘Soft Light’ to create additional background graphics, strengthening the aesthetics of the piece while inducing closer connections between theme/ purpose and presented imagery. This visual idea is presented to induce a deliberate arty/ abstract feel as this reflects location and other elements within the themed video I intend to create.