15 things 40 years of being beaten up by Gorillas has taught me
1. Know more about your business than the gorilla does
2. Gorillas do not care about you
3. In a power imbalance, negotiation is challenging
4. Don’t put all your eggs in their basket
5. Gorillas are lousy at marketing
6. Know the rules well enough to play in the grey areas
7. Gorilla training is not a place for children
8. Know when the horse is dead.
9. Innovation is more than changing the pack design
10. Be nice to the gorillas, an angry one can do some damage
11. Ensure the gorilla knows you are not afraid
12. Gorillas need love too
13. Young gorillas are often just posturing pussies with egos
14. Corporate memory is absolutely invaluable
15. Beware of armchair experts