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Advocate Marketing 101: How to Turn Your Audience Into Brand Advocates
#AdvocateMarketing101
#AdvocateMarketing101
Spendsetter is a Advocate Marketing Platform that allows brands to identify and reward their most influential customers.
About Spendsetter
Marketp
#AdvocateMarketing101
What IS Advocate Marketing?
Advocate marketing takes loyalty to the next level by incentivizing your passionate fans and rewarding them for their love of and affinity for your brand.
Your fans do the marketing for you.
#AdvocateMarketing101
Why Should Marketers Care?
3 words:
Word of Mouth
“I strongly believe that Advocacy Marketing should be at the top of the priority list in
terms of marketing investment.”
- Hank Barnes Research Vice President, Gartner
#AdvocateMarketing101
Why Should Marketers Care?
Brand Advocates spend 2x more than average
customers, and recommend or share 2 to 4 times more than an
average customer. (Source: Deloitte)
Brand Advocates are 83% more likely to share
information than the average internet user.
(Source: Bzz Agent)
83%
92% of consumers trust brand recommendations from people they know.
(Source: Lithium Technologies)
92%2x
#AdvocateMarketing101
Loyalty Programs Falling Short
84% of businesses don’t feel their loyalty programs are meeting their priorities. (Source: International Institute for Analytics)
84%Loyalty programs may seem like they’d do the
job, but so many marketers are unhappy
with them
#AdvocateMarketing101
Advocate Marketing Does More
Advocate marketing is not designed solely to retain current customers
It creates a constantly growing audience through existing advocates
#AdvocateMarketing101
Advocate Marketing Does More
Advocate marketing does not require the advocate to have a large readership
Only have to have a network of friends whom they influence through social and email
#AdvocateMarketing101
Advocate Marketing Does More
The Average Fan across all our clients has
411 Facebook fans 276 Twitter followers
#AdvocateMarketing101
Advocate Marketing Does More
• 100 Advocates have influence over 68,700 individuals • 1000 Advocates have influence over 687,000 • 5,000 Advocates have influence over 3,435,000
The Average Fan across all our clients has
411 Facebook fans 276 Twitter followers
#AdvocateMarketing101
Use Social The Way It Was Meant To Be
Almost half of all marketers can’t identify any impact social media spending has delivered for their brands.
#AdvocateMarketing101
Who Manages Advocate Marketing?
The person in charge of promotional activities, digital marketing, online
marketing, mobile, or loyalty programs.
Generally this will be within the Marketing Department.
#AdvocateMarketing101
What Do You Need?
1. Customers who LOVE your product or service
2. Well defined messaging that your fans believe in
3. An advocate strategy to implement into your existing marketing plans
4. A compelling incentive
5. Organizational willingness to accept that marketing is not fully in our control anymore
Examples
#AdvocateMarketing101
Use Case: Retail
Drive in-store traffic using location-based messages to your advocates to let them know
about exclusive promotions.
#AdvocateMarketing101
Use Case: Entertainment
Increase engagement among advocates on social and mobile by offering rewards for
sharing upcoming releases or events.
#AdvocateMarketing101
Use Case: Hospitality
Drive advocates to restaurant, store, or hotel locations and openings through
push notifications.
#AdvocateMarketing101
Use Case: Nonprofit
Reward advocates for recruiting their friends and family to sign up to also
advocate for your organization or nonprofit.
#AdvocateMarketing101
Use Case: Human Resources
Incentivize employees to share job openings, sales, and opportunities with
their friends and family.
[email protected] @spendsetterapp