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Advertising through
YouTube
LinkedInInstagram
Dasha Kalinina, Jade Catteau, Laurie-Anne Braun, Charles Vallin, Dmitrii Sytyi
Advertising through
YouTube
Pay per Watch
users per month1 billion
views per day4 billion
SymplyMeasured [Link][Link]
users per month1 billion
views per day4 billion
very
DIVERSEaudiences
All ages, ethnicities & income levels
top countries
US, UK, Germany Canada & Thailand
mobile25%O
top group18-34g
SymplyMeasured [Link][Link]
Options5• Display Ads • True-View in-stream Skippable
YouTube [Link]
Options5• Display Ads • True-View in-stream • non-Skip in-stream
YouTube [Link]
Options5• Display Ads • True-View in-stream • non-Skip in-stream • Overlay in-video
YouTube [Link]
Options5• Display Ads • True-View in-stream • non-Skip in-stream • Overlay in-video • Display Ad (banner)
YouTube [Link]
Options5• Display Ads • True-View in-stream • non-Skip in-stream • Overlay in-video • Display Ad (banner)
Pay per Watch
YouTube [Link]
VersatileTargeting
“Men aged 18-34 in Boston” “Women who enjoy travel”
Pay per Watch
VersatileTargeting
managementBudget Audience reach simulator:
10 euros/day for 25+ clicks and 2K+ views
Pay per Watch
VersatileTargeting
managementBudget
LocationCountry “France”
or “UK+USA+Japan”
Pay per Watch
VersatileTargeting
managementBudget
LocationCountry
NetworkGoogle
Notification
Cumulative effect from using Google’s entire
Marketing ecosystem.+ key-words management
Pay per Watch
VersatileTargeting
managementBudget
LocationCountry
Automatic or Manual Rate management
NetworkGoogle
managementPrice
Notification
Pay per Watch
VersatileTargeting
managementBudget
LocationCountry
Text-overlay on video
NetworkGoogle
managementPrice
messagesText
Pay per Watch
REACHaudience
Optimisation &analytics
Deaf & foreignCaptions
Top fan &Trends
LocalPartners
Advertising through
active users200 million
publications/month1 billion
follow brands46%
Top countriesUS, Japan, Brazil, Spain
41% users16-24g male
51%f
mobile97%O
CulturescrosMedia [Link]
Options3
ProClubic [Link]
Options3
• Company’s Account
• Promotion and Viral
• Like normal user
ProClubic [Link]
Options3
• Company’s Account • Ambassadors
• People, working for brands
• Product placement
• Sponsored ambassadors
ProClubic [Link]
Options3
• Company’s Account • Ambassadors • “Native” Ads
• Marked as “Sponsored”
• Integrated in flow
• Appears in Newsfeed
ProClubic [Link]
Options3
• Company’s Account • Ambassadors • “Native” Ads
freefreepaid
WebMarketing [Link]
• Interests • Subscriptions • Publications
Targetingaudience
Based on user’s
Facebookuses data and targeting platformCampaign release dates Targeting
The scope of ads User exposure frequency
LeFigaro [Link]
Advertising through
245 millionactive users page-views/day
123 million
23% users25-34
male56%
Top countriesUS, India, UK, Brazil
than 18-2950-64more
professionalEducatedmature
LinkedIn [Link]; QuantCast [Link]
Options3
LinkedIn [Link]
Options3
• Sponsored Updates
LinkedIn [Link]
Options3
• Sponsored Updates • Classic Ads
• Image
• Video
• Text
LinkedIn [Link]
Options3
• Sponsored Updates • Classic Ads • B2B Sales Navigator
• Easy targeting
• Individual prospects
• Key accounts
LinkedIn [Link]
Options3
• Sponsored Updates • Classic Ads • B2B Sales Navigator
optionsPayment
• Bid (per action) • Budget (per time)
LinkedIn [Link]
• Industry • Position • Age • Geographic area
Targetingaudience
Based on user’s
LinkedIn [Link]
Advertising through
Summary
YouTube
LinkedInInstagram• Younger audience • Ambassadors • Fashion industry
• Mature audience • B2B marketing • Precise targeting
• Various audience • Google’s targeting tools • General awareness
LinkedInTop
brands
SymplyMeasured [Link]
YouThank
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