Upload
martin-blaha
View
257
Download
2
Embed Size (px)
Citation preview
Gestalt psychology
Martin BláhaBrand psychology
575298
Law of prägnanz (good gestalt)• tendency to see the
simplest form• Starbucks• We can a priori see
crucible in the shape
Law of figure and background• ability of the mind to focus on meaningful shape (figure) and ignore
the background• Camel• Discover more