Advertising in a World Consumed by Social Media

By: Matt Boujos

DesignedbyMolostock - Freepik.com

SourcedBy:kabloompics

SourcedBy:Kabloompics

DesignedbyVvstudio - Freepik.come

SourcedBy:Kabloompics

• Mobile users are constantly checking social media multiple times a day,..

• So advertising to these users while they are using these apps, is the best way to reach them without being disruptive

Social Media Platforms earn a lot of their revenue from digital marketing, so they allow advertisers on their sites…

“mobile advertising was on course to comprise 68% of Facebooks

Revenue in 2014”(Sonny Ganguly)

Source:SarahMarshallViaFlickr.com

“mobile advertising was on course to comprise of 84%of twitters revenue in 2014” (Sonny Ganguly)

SourceBy:Uncaino Tekno ViaFlickr.com

Advertisers are now spending a majority of their budget on Social Network ads

Source:PicturesOfMoneyViaFlickr.com

Source401(K)2012ViaFlickr.com

“Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, according to new figures from eMarketer, a 33.5% increase from 2014.” (Emarketer)

“By 2017 Social network ad spending will reach $35.98

billion, representing 16.0% of all digital ad spending globally.”

(Emarketer)

Source:SalvatoreVastano ViaFlickr.com

Types of Social Media Marketing…

Source:DigitalTrafficSquadViaFlikr.com

Content Marketing

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to

attract and retain a clearly-defined audience —and, ultimately, to drive profitable customer

action”(Content Marketing Institute)

Source:Barnyz viaFlickr.com

“Use of video as a content marketing tactic has risen from 52% to 70% year on year in 2013”(Catherine

Toole)

Source:JimGardinerViaFlickr.com

Content Marketing is about intertwining a particular brand with

a defined lifestyle. Often content marketers use Social Media to get

their content to designated viewers

SourceSamWolffViaFlickr.com

SourceHussainAl-HaddadViaFlickr.com

Red Bull is one of the most well known content and Social Media Marketers.

“Red Bull is a massive content marketing industry all of its own, with an archive of over 5,000 videos, 50,000 images, and a range of high-octane sports events to its name – and not an energy drink in sight. It sells a lifestyle, a story – one that can be summed up in a single word: ‘Adrenaline”(Catherine Toole)

Creators on platforms such as…

Get Sponsored to Incorporate products into their content..

Source:JeanviaFlickr.com

SourceOtmar LindnerViaFlickr.com

Viral Marketing works on a word to mouse

concept…

Through social media, posts will be shared, liked and passed on through many

different networks SourcePromoteBusinessViaFlickr.com

This lets the consumer, to spread the word, with just a click of a button

Source:MatthewSillars ViaFlickr.com

Source:770Sportshop Via:flickr.com

Basically works as

Advertising, as it relyson consumers sharing content

Source:Foomandoonian Viaflickr.com

As people become more influenced by their smartphones and social media

Social media marketing will continue to grow as the next wave of advertising

Source:AdobeStockViaFlickr.com

REFERENCESToole,C.(2016,0101).BrandsAsPublishers:InsidetheContentMarketingTrend.RetrievedfromCurveByGettyImages:

http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend

Ganguly,S.(2015,March17).WhySocialMediaAdvertisingIsSetToExplodeInTheNext3Years.RetrievedfromMarketingLand:http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691

eMarketer.(2015,April15).SocialNetworkAdSpendingtoHit$23.68BillionWorldwidein2015.RetrievedfromeMarketer:http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

Balaji Rajagopalan,M.R.(2004).Knowledge-sharingandinfluenceinonlinesocialnetworksviaviralmarketing.CommunicationsoftheACM- Mobilecomputingopportunitiesandchallenges,46(12),300-307.