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Web Ads & Advertising

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What is Web Advertising?

Web advertising is the action of promoting your website using online advertising tools,

techniques and methods proven to get the results you are looking for.

It is used simultaneously as online advertising. Online advertising is basically

the action of actively promoting your new business.

“The signposting should give a concise and accurate idea of what they can expect to find when they get there with that precious click.

What happens after that, is another matter. “

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Keep ads for outside companies on the periphery of the page

Keep ads as small and discreet as possible relative to your core

homepage contentIf you place ads outside the standard

banner area at the top of the page, label them as advertising so that

users don’t confuse them with your site’s content

Avoid using ad conventions to showcase regular features of the site

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What Type of Web Advertisements Are There?

Banners (static, animated and interactive)

Interstitial(pop ups and similar pages that  interrupt the user)

Rich Media (Advanced technology, incorporating video, audio, animation and photographs)

Sponsorships, events and corporate sitesOpt-ins

(forms, newsletters push technologies)Viral marketing and email campaignsSpam, malware and cookies

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A Tidbit on Pop-UpsPop-ups are the single biggest annoyance on the Internet

Yet pop-up advertising is growing faster than any other form of online advertising.

``Any survey we've seen shows that users dislike pop-ups more than almost any other ad format,'' said David Hallerman, senior analyst at

marketing-research firm eMarketer. ``[But] we see online advertising growing 25% this year, and [ad ware] surpassing it by 10%.'‘

Top pop-up/pop-under advertisers for May 2004

LowerMyBills.com

Netflix

Apollo Group

Orbitz

InterActiveCorp

American Express Company

Travelzoo.com

Cendant Corporation

Classmates Online

Top sites for pop-up/pop-under ads for May 2004

CNN

ESPN.com

MSN

Yahoo!

The Weather Channel

Excite

The New York Times

Classmates

MSNBC

CBS SportsLine

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The Battle For SpacePaid search results are the hottest

business on the Web, so it's little surprise the two titans of search are

colliding Google's revenues were $390 million in the first

quarter, up 118% from a year ago Yahoo moved into the business forcefully when it acquired a paid search company called Overture

last year

The hottest spots include the home pages of the Big Three: Yahoo, MSN,

American OnlineMarketers generally buy the home-page ad for 24-

hour periodsSpace on these sites they may have to be booked

up to a year in advance

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Adware: The Controversy

So, what’s the big deal?

Proponents argue that by monitoring a user's Web surfing, the technology can serve up ads that are relevant and timely

They pooh-pooh fears that adware invades privacy, saying they keep no records or profiles of customers on their computers

Both houses of Congress are considering anti-spyware legislation. They may draw guidelines for appropriate adware practices as well

The state of Utah passed a tough law in March that would ban spyware outright, along with most forms of adware Several companies, from Hertz and Wells Fargo to L.L. Bean, angered by pop-ups from competitors appearing on their Web sites, are suing the adware vendors and, in some cases, the advertisers themselves

Several studies show that between 60% and 90% of people with adware on their machines aren't sure how it got there or are confused about what it does

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The Problems With Phising and Spoofing on Web Advertisers

The problem with implementing many of today's available security

solutions:slower online communication

more expensive for the advertisermore cumbersome for users

Marketers should never ask for personal information nor link to a page that asks for personal data

For now, the best defense for marketers is strong and

consistent branding, so customers can tell the difference between a real e-mail and a phishing attack

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Marketing Management

Submit free Classifieds in Postitfirst seek for any services or product or you

provide any services or products, then submit your classified ad to advertise your business or services. Submit classifieds in Postitfirst, Postitfirst Classified Posting

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