Ad Ideas Portfolio

By: Wu Songjun Vivian

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IDEA 1

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Target Audience:Singaporeans above 21

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ProblemPen & Paper Voting is inefficientRegistration, verification and vote-counting is manualResults in long queues, waste of manpower & human error

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Idea:

Automated voting systems at theSingapore General Elections

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Redesigning elections

L SomasundaramDenise Phua

Moulmein-Kallang

Using your right thumb, press on photo to vote

Voting System powered by

As you press to vote, the touch screen reads your thumbprint

Your vote is IMMEDIATELY counted, and your thumbprint is identified by the system

For greater security, there is a camera and NRIC scanner

System registers you, identifies you, and counts your vote... all in one quick encounter

Results can be out as soon as the voting time expires

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Result

Faster & smoother elections, less manpower needed

Free publicity: IBM brand is seen by millions of eyes

Singaporeans know that IBM made voting faster and more enjoyable

Every Singaporean adult citizen, including the less tech-savvy older folks, learns to use the technology

IBM fulfills its brand purpose - planet becomes smarter than before

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IDEA 2

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Client:

Idea:Mega outdoor selfie + Share on social media = Super publicity

Target Audience:Tech-Savvy Singaporeans

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What truly delights Singaporeans?

Free stuff

So... the idea is to

Take the world’s highest definition passport/Linkedin photo for free...

In a most unforgettable way

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50 gigapixels50 gigapixels

Use the Big Picture at Suntec as photobooth

Free photo on “Canon SG50” app

Canon

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Simple diagram of the selfie photobooth

with the world’s highest definition

passport-size/Linkedin photo free of charge.

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Canon

CanonSG50

CanonSG50 app

People need to downloadthe app to get their free

HD passport photo

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Canon

Canon

FB login is required

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HD passport photo matched with FB

account usingface search function

Match found!

Save to photos App will notify withCanon promotions and

photography tips...

And feature photos taken by Powershot

at NDP 2015!

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Result

Greater publicity for Canon

Unique phototaking experience with a story to tell... all captured in a photo

Canon brand closer to people with more app downloads and FB access

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IDEA 3

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Client:

Target Audience:Developed countries

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Brief• 200 million malaria cases & 620k deaths each year

• There is breakthrough in anti-mosquito technology:a trap that mozzies can’t develop resistance to

• Each trap costs less than $1 and lasts 2 weeks

Challenge:Raise awareness & create worldwide demand for new product called

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About the trap1) The trap attracts mosquitoes by a smell that works like an addictive drug

2) When the mosquitoes come near, the trap zaps them

3) Mozzies smell the “aroma” from as far as 30m away

4) Put the traps in the right places to kill more mozzies

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Idea: Dislike-Driven Campaign

YouTube video to attract likes and more importantly, dislikes

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Narrator: They want us dead. All of us.

Story Board

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Narrator: They kept us out...

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Narrator: They choked us with toxic gas...

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Narrator: They burned us with fire...

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Narrator: They torched us with UV...

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Narrator: They even made killing us a sport...

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Narrator: We resisted and grew stronger.

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Narrator: But our worst nightmare is yet to come.

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Narrator: They have a bigger weapon - the 0R.

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Narrator: 0R makes us addicted and kills instantly.

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Narrator: 0R can kill billions of us. We have 0 resistance.

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Narrator: My name is Malaria. I am a victim of injustice.

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Narrator: We want the freedom to bite.

So, support anti-0R.Do not buy the 0R. Do not dislike this video.

Many more of us will die.

Freedom to sting

anti-0R campaign

Text

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Anti-0R campaignMosquitoFreedomToSting

89,45636,680

The 0R Mosquito Trap

The 0R Mosquito Trap

When the ad ends, a solution is obvious

by ORThe 0R Mosquito Trap

by ORThe 0R Mosquito Trap

by ORThe 0R Mosquito Trap

by ORThe 0R Mosquito Trap

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All 0R advert and links will ask viewers to

1) Pre-order 3 months supply of 0R for $152) Download the 0R user guide app

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“0R user guide” is an educational application

Also available on PCs & all devices0 Resistance

0R user guide

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Kill count: 450 High Score: 8,350 Global kill count: 4,305,670

0R user guide: Educational game that uses satellite!

1,000 mozzies

Trap

Trap

Trap

Trap

Trap

Trap

Uses VectorMap technology to forecast mosquito population anywhere & anytime.

You can simulate catching mozzies right where you are now! 38

Trap

Kill count: 560 High Score: 8,350 Global kill count: 2,304,500

1,000 mozzies

Trap

Trap

Trap

Trap

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YOUR SCORE:3,420 mosquitoes killed

334 malaria cases prevented26 lives saved

Do it for real. Tap on the logo.

When the game ends...

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3 month supply w/ home delivery @ $15

$3 goes to protecting a familyin Africa for 3 months

Buy Now!

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To spread it...

Get a 25% discount.Share it and save more lives!

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Zero Resistance

It leads people to giving more likes...

The 0 R

And finding out more about how to save lives

Product of

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After 2 weeks, 0R officially launcheson World Malaria Day (25 Apr)

The 0R mosquito trap Learn how touse the 0R!

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Celebrating World Malaria Day

To order now,scan QR code >>>

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TVC script for Singapore, Launch on National Day

They have been independent for 50 years,But we remained oppressed.

They took our home, our children, and our future.But our worst nightmare has yet to come.

This is the 0R. It can kill billions. Instantly.We have 0 resistance.

My name is Dengue Fever.Support the anti-0R campaign.

We beg you... Do not buy the 3 months supply of 0R for $15.

Do not download the 0R user guide.Do not dislike this video, or more of us will die.

Scan QR code to find out more

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-Awareness and demand for 0R increases

-People learn more about how to use 0R

-Real lives and medical costs are saved around the world

RESULT

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IDEA 4

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• Body shop believes in natural beauty, natural ingredients, and stands against animal testing and artificial cosmetics

• Challenge:Launch new concepts carrying these beliefs

BRIEF

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Eden’s Scent

Target audience:Israel & Christian nations

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When the world was perfect, no animals were sacrificed

Eden’s Scent

For a better world, stop animal testing

Pure Natural Good

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IDEA 5

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Start a FB page called “Bathe in animal blood”,using an anonymous identity and invite people

Make it so disgusting and sickeningthat people actually speak up against it

Let them dislike it, slam it, share about how pointless it is

Draw hate from animal lovers

Once you have a united crowd against you,launch the print ads they like to see. :)

Blood Bath campaign

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Either bathe in bloodor stop animal testing

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Is your make up bleeding?Say no to animal testing

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Blood Bath litmus test

Blood Bath

Blood Bath is a light pink shower gel

When it touches soap that contains animal ingredients, it turns the water red... making it look like blood

Encourage people to try it on different soaps and share photos on social media

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IDEA 6

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Brief• News is a distant reality, feels impersonal

• You see it on the TV, papers and internet

• Come up with a creative idea for BBC news to bring news nearer to people

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• BBC’s mission is to enrich lives with programmes and services that inform, educate and entertain

• BBC’s vision is to be the world’s most creative organization

• BBC believes news should be impartial, honest and most importantly trusted

About the client

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When a BBC journalist is on the scene covering an event, he leaves a location mark with a

one phrase description

Live updates show on map

Dead body found in canal

Singapore beats Brazil 3-0

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Legend: Journalist location

Your location 1 News 1 location

2 News 2 location

BBC Touchpoint

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BBC Touchpoint

Alert sounds off when there is an event near the user

Once the “alert” comes on, the camera function is activated

upon tapping

Dead body found in canal

Singapore beats Brazil 3-0

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Legend: Journalist location

Your location 1 News 1 location

2 News 2 location

Alert!

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BBC Touchpoint

User can take photos/videos at the scene and share words

These shares will be linked to the main published story, and

other users can see the personal sides stories

The more likes, the more these personal stories are put on top

Singapore beats Brazil 3-02

I would gladly score an own goal to score with this Brazilian!

#BBC Touchpoint

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Result

• Public has chance to contribute to news

• News becomes an engaging experience

• BBC enhances its brand image of being creative and entertaining

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