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4,715 COMMERCIAL QUERIES tv shop online, LG tv, tv deals 50 inch, Samsung 22 inch led tv, cheap 42 inch led tv, 1080p television…
@STATrob
WE FOCUSED ON THE UK We didn’t use global search volume numbers because we wanted accurate market data.
@STATrob
EXAMPLE: RANKING #2 WITH A SEARCH VOLUME OF 2,400 Ranking of 2 = weight of 0.90.9 x 2,400 = ranking score of 2,160
@STATrob
IMAGINE THE RANKING SCORE LIKE POINTS IN A VIDEO GAME And we’re going to see which site wins.
@STATrob
WE CREATED KEYWORD SEGMENTS
BRAND buy samsung smart tv
SCREEN SIZE 15 inch tv dvd combo
SCREEN TYPE best oled television
HD FORMAT 4k tv deals
TOTAL KEYWORDS PER SEGMENT
0
400
800
1200
1600
BRAND SCREEN SIZE HD FORMAT SCREEN TYPE
1,448
677
1,231
1,575
TOTAL SEARCH VOLUME PER SEGMENT
0
200,000
400,000
600,000
800,000
BRAND SCREEN SIZE HD FORMAT SCREEN TYPE
247,140201,170
414,650
758,460
AVG SEARCH VOLUME PER KEYWORD
0
125
250
375
500
BRAND SCREEN SIZE HD FORMAT SCREEN TYPE
170.68
297.15336.84
481.56
‘SCREEN SIZE’ SEGMENT - RANKING SCORE
0
75000
150000
225000
300000
ARGOS AMAZON EBAY
169,481187,366
278,432
‘BRAND’ SEGMENT - RANKING SCORE
0
55000
110000
165000
220000
ARGOS AMAZON EBAY
60,117
211,296207,730
‘SCREEN SIZE’ SEGMENT - RANKING SCORE
0
75000
150000
225000
300000
ARGOS AMAZON EBAY
169,481187,366
278,432
THE ANSWER TO QUESTION #1ARGOS AMAZON EBAY
BRAND 207,730 211,296 60,117
SCREEN SIZE 278,432 187,366 169,481
HD FORMAT 24,600 40,888 11,277
SCREEN TYPE 92,227 94,950 50,267
PICK ACCESSIBLE KEYWORDS Argos is beating Amazon by focusing on the 2nd most valuable keyword segment
@STATrob
THE ANSWER TO QUESTION #2
ARGOS AMAZON EBAY
PRODUCT PAGES
27% 38% 2%
SEARCH PAGES 69% 57% 94%
OTHER 4% 5% 4%
AVG SEARCH VOLUME PER KEYWORD
0
175
350
525
700
ARGOS AMAZON EBAY
566.81587.78550.73
198.27
463.17384.6
PRODUCT PAGES SEARCH PAGES
TOTAL RANKING SCORE PER SITE
0
250,000
500,000
750,000
1,000,000
ARGOS AMAZON EBAY
332,844
864,469909,020
312,344
783,824891,356
MOBILE DESKTOP
AVG SEARCH VOLUME PER KEYWORD FOR UNIVERSAL RESULTS
0
750
1,500
2,250
3,000
ANSWERS CAROUSEL IMAGES NEWS SHOPPING VIDEOS
340356
2,350
756
197
1,629