Advance tips of Content Marketing

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  1. 1. If youre just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
  2. 2. I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
  3. 3. So, lets get started details 1) Info-graphics: An info-graphic is the presentation of information or data in a visual way. They are a powerful way to get your information out there in an explosively visual format. If you have a graphic designer in your professional network, tap him or her to make an info-graphic for you. Info- graphics are perfect for communicating almost any idea or concept. Data, research, statistics, and findings work especially well.
  4. 4. 2) Meme: Meme you are easy to make. Theyre viral. Theyre hilarious. Memes dont require graphic design skills. Meme Generator and Quick Meme are sites that allow you to add your own text to popular meme images. Memes may not be the best type of content to share on your blog, but theyre primed for social media outlets. Twitter, Stumble upon, Pinterest, Reddit, and Tumblr (especially Tumblr) will help your meme to spread. Memes are just-because content. When the mood hits or a funny idea strikes you, go ahead and meme it.
  5. 5. 3) Videos: I Could write a whole separate post on different types of videos. No matter what type it is, however, a good video communicates a message in a succinct and memorable way. Theres a world of variety within videos. Making a good video is not cheap. You can start small, of course, but contracting a video specialist or a camera crew can cost quite a bit. Videos arent supposed to be long. Two to three minutes is a good length.
  6. 6. 4) Guides: A guide is a detailed and fairly long piece of content. It goes beyond the length, style, and approach of an ordinary blog post. My Advanced Guide series are some of the most popular types of content Ive ever created. The writer needs to produce top-tier content. The designer needs to know how to present that content in an attractive way. And the idea has to be something that your audience wants. A guide needs to look good. Make sure you recruit the services of a capable designer as well as a writer. Readability has as much to do with layout and presentation as it does with great writing style.
  7. 7. 5) Book reviews: A book review is a simple discussion of a book plus your take on it. You recommend good ones, critique not-so-good ones, and share the value that you glean from them. Book reviews are great because they help to position you as a thought leader. I suggest a short-and-simple 7-point format: Introduce the book: 1-5 sentences. Introduce the author: 1-5 sentences. Summarize the books major points: 1-3 sentences per point. Share what you liked in the book: 1-5 sentences. Share what you didnt like about the book: 1-5 sentences. Recommend it (or not) to your readers: 1-3 sentences. Provide a call to action: Link to the book.
  8. 8. 6) Opinion post: This style of post is substantially different from your typical blog post, mostly due to its tone. You may be used to publishing a careful and researched discussion of a topic. The rant or opinion, by contrast, may be stronger and more expressive. The more vociferous your position, the more its going to get read and shared. This should not be a daily thing. Someone who is constantly sharing his or her opinions or ranting about a topic can become odious. Use with caution. Be civil. Dont let your opinions degenerate into people bashing. Rant does not equal angry. Be clear about what youre doing that this is your opinion, your take, your position and be humble about it.
  9. 9. 7) Product reviews: A product review (Like the book review) can help establish authority and leadership in your industry. Every industry has its unique array of products, software, and services. When you engage key developers, manufacturers, or service providers, you gain recognition and respect. Introduce the product Introduce the producer Describe the product Share what you like Share what you dont like Provide your recommendation Provide a call to action
  10. 10. 8) Question-able Title (How-to): The how-to is one of the most popular types of content, especially in my niche. On my blog, I write a lot of how-to guides. How-to articles have awesome long tail search potential due to these popular long tail query introductions: How to and How do I? Introduce the problem Introduce the solution Discuss each step of the solution Summarize the discussion Provide a conclusion The more thorough your explanation is, the better. Diagrams, videos, and pictures can all help enhance the how-to blog
  11. 11. 9) Lists: Lists have endless appeal. Chance are youre going to see or read an article today that involves some sort of a list 5 Security Breaches You Need to Know about, 17 Ways to Rank Higher in Google in One Month. Hey, youre already reading an article with the title 15 Types. When you write your list, use this simple format: introduce the topic, list your points, and provide a conclusion. The more detailed your list is, the better. Long lists are good too. Theres no magic number for an awesome list. Odd numbers, round numbers, any types of numbers they all work equally well.
  12. 12. 10) Link pages: The great thing about link posts is that they spread link love to other sites, provide your own site with authoritative SEO signals, and assert your thought leadership within your field. A link page, often called a link roundup, is simply a list of links. Write down the title of the article, hyperlink it, and number it Done. Its helpful to add your own blurb or introduction for each link you provide. its a good way to put your own spin on a topic or add a bit of value to the discussion. Besides, if a post is particularly good (or bad), you may want to point this out.
  13. 13. 11) EBook: An e-book is long content packaged in a different format, usually as a PDF. EBook's are often a downloadable product, available for free in exchange for joining a mailing list. Books have chapters. Be sure to subdivide the book into manageable, topic- oriented chunks. If you choose to produce an eBook, you have to produce enough content to make it book-worthy. Ten thousand words is a good benchmark. I suggest creating both a PDF version and an HTML version of the eBook. An HTML version allows you to embed video, audio, and other resources.
  14. 14. 12) Case Study: Write a summary of the study and a preview of the outcome. Explain the challenges that you had to overcome or the problem that the client was facing. Write out the solution you provided. Make it clear and explain it in a step- by-step way. Discuss the results of your solution and the ways in which it was successful. Provide a conclusion and a call to action.
  15. 15. 13) Podcast: Creating a podcast is simple, provided you have a decent microphone and some technical knowledge. As with any media publication, be sure to accompany the podcast with content. For example, announce it on your blog with a bit of a discussion. Share information about new podcast releases and provide an overview of the topic. You may even wish to publish the transcript of the podcast. This helps to add SEO value.
  16. 16. 14) Interview: First, youve got to invite the interviewee and set up a time to talk. Once youve done that, heres a good format for conducting the interview: Introduce the interviewee. Generate excitement and anticipation. Ask a question. Let the interviewee answer. Continue with the question and answer format until conclusion. If intriguing points come up during the discussion (and youre adept at thinking on your feet), you may wish to chase down the point with further questions. Conclusion. Be sure to thank the interviewee and provide a call to action for your audience.
  17. 17. 15) Research and original data: Obviously, youve got to do the research. This takes finding a good topic and investing time and quite a bit of effort into researching it. Present your data in an engaging way. Share concrete numbers, percentages, and other details that engage a users interest. Package your research as an info-graphic. You can get double the mileage from research by writing about it and posting an info-graphic about it.
  18. 18. Conclusion: As youve seen from this list, there are plenty of content options. The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.