ByS. Jaya Lakshmi

S. Mamatha Himabindu

Company’s Profile• Nestlé was founded in 1886 by “Henri Nestlé”, headquartered in

Vevey, Switzerland . • Today Nestlé is one of the world's biggest food and beverage

company• Have factories or operations in almost every country in the world.• Have employees around 247,000 .• The turn over of the company is 92.18Billions

• Vision:“At Nestle, we believe that research can help us to make better food, so that people live a better life.”

• Mission:“Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life.”

Company’s goal

• Nutrition, Health and Wellness

• Sustainable Financial Performance

• Trust by all Stake holders

Nestle Compititors

• Mars Incorporated• Unilever• Britannia• Kwality

Company’s ceo

• studied commercial engineering and management.

• Moved to nestle at the age of 25• April 2008 “Paul Bulcke” he is

appointed as “CEO” of Nestle.

SWOT• Strengths: long history (over 140 years)

• Unaffected by current economic conditions

• Operated factories in all six continents

Weaknesses: Some of their product were positioned as too scientific, and consumers didn’t quite understand

Some contraversial issues.

Opportunities: Health-based products are becoming more popular in the world, including in the United States

Threats: Some markets they are entering are already mature

Organizational Structure

Zonal Sales Manager

Regional Sales Manager

National Sales Manager

Area ManagersSystem Support

Executive

System support Officers

Territory in- charge

Event Management

Officer

LoaderDSR

Sales Associates

Event Management

Chiller Technician

Customer Service Manager

Customer Service Officer

NESTLE HIERARCHY

Strategies

• To force the businesses to become more efficient.

• To create a regional manufacturing network.• Though global ,acts local to make consumers

to feel belongingness To reduce marketing expenditures by

exploiting the synergies between brands.

Nestle Globally

• Operated in over 100 countries• Sell billion products every day• Decentralization is the fundamental .• To integrate the company’s business on a

global scale.

Few brands