Mike TelemVP Product MarketingMarketo

Mike Telem

something like this image, no monkeys, ending up with the man holding a laser? at least thats my "wish"

ABM Essentials

Financial Services

Healthcare

Education

Vertical

Insurance Companies

Public Hospitals

Universities

Sub-vertical Category

Mid-West Target AccountsTop 50 Retail Accounts

Key Enterprise AccountsExisting Customers

Prospects using Specific Tech

Named Accounts Lists

ABM ExamplesEarly Stage Programs

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AwarenessTARGETED DISPLAY

RETARGETING

WEB PERSONALIZATION

SOCIAL

LINKEDIN

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Website Personalization

Targeted offer for healthcare

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Target Account Display Advertising

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EngagementExecutive

dinners/lunches

Onsite seminars

Exclusive sporting events

Partner Events

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Engagement Luncheon Overview• Title: Executive Luncheon: Master Engagement

Marketing • Presenters:

• Lori Wizdo, Principal Analyst, Forrester Research• Shyna Zhang, Sr. Product Marketing Manager

• Audience: Director and above marketing titles in the respective geographies

• Goals: Create 2 new opportunities per event; accelerate open deals

• Description: Join Marketo for an executive luncheon featuring Lori Wizdo, Principal Analyst with Forrester Research, Inc. and Shyna Zhang, Sr. Product Marketing Manager with Marketo, to learn how best-in-breed marketers are mastering the art and science of digital marketing by leveraging five key tenets of engagement marketing and engaging their audience.

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Engagement Luncheon Goals• Goal: Set up meetings with account x, y, z

• Metric: C- level attendance, opps, 10x pipeline

• Timing: month one, three months out, 1 year

• Questions: • Did we create C-level engagement?• Did we get meetings in our key

accounts?• How did the program do overall wrt to

pipeline?

ABM Tech Stack Insights

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