Embed Size (px)
Citation preview
A Presentation On
Advertisement
Campaign Of
“ADVENTURE EXPLORER”
IDEA EXLORED BY:DIWAKAR NIKHIL SHWETA VIPUL
(4131010) (4132025) (4131035)
ADVENTURE
EXPLORERSWe Aim To Please..
COMPANY PROFILE
1. It is one of it’s types kind of a tourism
company.
2. We aim to give our customers an
experience of “Virgin Tourism”.
3. There is a huge potential of tourism in
India that is still untapped.
4. People are searching for new
avenues to explore making it a promising
sector to work in.
TARGET CUSTOMERS
In the beginning
College students happen to be our primary customers and next target shall be newly wed couples.
However in the later stage once we have achieved a customer base and a name in the market we plan to provide various holiday tours and camps to the corporate sector.
AD CAMPAIGN
Posters and Pamphlets.
•Newspapers
•College Magazines
Audio Video Advertisement.
•Youtube
•Discovery
Print Media
Audio Visual
Advertisements
VIDEO ADS
Advertising
Campaign For
College Student/
Youngsters.
Advertisement Campaign For
Couple
OTHER METHODS
Creating mobile applications.
Creating a YouTube channel.
Advertising of Google adwords.
Facebook pages.
Advertising in college fests/ Sponsership.
Word of mouth.
BUDGET Social Media
10$ Per day or
100$ per 10 days
CPC: Cost per click
CPM: Cost per thousand impressions (M = thousand in
Latin)
Youtube
4-5 rupees per 30 sec ad
CPC: Cost per click
CPM: Cost per thousand impressions
Time Slot Charges per 30 sec
Breakfast 0600-0930 INR 1968.56
Daytime 0930-1730 INR 4921.40
Early Peak 1730-2000 INR 7874.24
Late Peak 2000-2300 INR 14768.20
Night Time 2300-Close INR 984.27
TelevisionDiscovery: Charges according to time slots
SOURCES OF FUND
Primary Options:
Owner’s investment.
Vipul-2,00,000
Nikhil-2,00,000
Shweta-2,00,000
Diwakar-2,00,000
Secondary Options:
Loans from relatives and friends.
Loan from bank(only in later stages).
Services We Provide
Hotels
Sight seeing
Meals
Parking/Security
A CRITICAL EVALUATION
PROS
• Untapped area.
• Less investment required.
• Can work even on less advertisement costs.
• People’s demand also exists.
CONS
• Problem of trusting a new venture.
• Female segment and families might not be much interested due to security issues.
