The Blog Eruption57% of companies who blog monthly have acquired a customer via their blog while 82% of companies who blog daily have acquired a customer! Blogs give your business a voice and perspective — a powerful tool in the right hands.

Search through the Rubble500-600: The number of changes Google makes to its search algorithm a year. From minor changes to major shifts, your SEO team must adapt quickly to keep your content ranking at the top!

The Reel of FireRetail site visitors who view video are

more likely to purchase than other site visitors.

of consumers say that watching product videos makes them more confident in their online purchase decisions.

52%

Riding the Social Tsunami 4 out of 5 consumers are

more inclined to buy from a brand after engaging with the brand’s social network channels.

of consumers would recommend a brand to others after interacting with the brand on social media.

The Multi-Screen Explosion67% of consumers start shopping on one device and continue to another. Delivering content optimized for every device provides your customers with the best quality service and the easiest experience.

Design That’s Smokin`46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. Websites are the brick-and-mortar stores of the 21st Century, and we all know the importance of a first impression.

67%CONSUMERSOF

Say a website’s design is the criterion for credibility#

1

46.1%

64%

90%

82%

57%

Of companieswho blog DAILY

Of those who blog MONTHLY

have acquired a customer!

have acquired a customer

while

Google makes

500 — 600changes to its search algorithm a year.

Learn more at Aristotle.net1 800-995-2747

Reach. Engage. Convert.

The Lay of the LandOver the last few years, we digital marketers have cultivated

our online presence using strict and structured tools:

websites, e-newsletters, blogs and social network sites. We’ve

announced our new product launches, deals and coupons,

promotions and upcoming events by making updates now and

then to our little islands of communication.

For a while, this method of growing our customer base did very well. However, over the last year or so, a drastic tectonic shift is shaking up our carefully landscaped world.

But all is not lost! What may seem like a threat to some is a thrilling opportunity for those ready for an adventure. New platforms of communication, multi-channel content and the rise of the “Mobile Age” provide the savvy marketer with a new set of tools that work in concert with one another. In the right hands, these integrated tools can build something completely new!

Sources:1. http://techcrunch.com/2010/08/04/schmidt-data/

2. http://think.withgoogle.com/databoard/#lang=en-us&study=18&topic=72&dp=395

3. http://www.invodo.com/resources/statistics/

4. http://www.internetretailer.com/2012/04/05/online-videos-help-build-confidence-purchases.

5. http://www.billiondollargraphics.com/infographics.html

6. http://www.thedrum.com/news/2013/07/04/iab-study-finds-90-consumers-back-brands-after-interacting-social-media

7. http://smallbusiness.patch.com/groups/business-news/p/top-ten-inbound-marketing-stats

8. http://moz.com/google-algorithm-change

Dig the Data out of the DebrisMore data than ever is collected every single day. According to Eric Schmidt, the Chairman of Google, more data was collected every two days in 2010 than was ever created prior to 2003 — we’re talking the entire history of time! In order to stay focused as the online world around us changes rapidly, we must take a step back and selectively analyze the metrics that matter.