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This is my Summer Internship Project Report (MBA). I am not sharing any kind of sensitive data in it. While making my project report I had faced a bit problem to find the company profile of Reliance Trends. For that reason I am helping others, who are opting for the interview or who is doing their S.I.P with Reliance Trends. I believe this presentation will be a helpful one....,,, Thank you very much for surfing my Presentation and dont forget to give your feedback... Bye ...
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A STUDY OF FLOOR OPERATIONS AT
Soumyajit Mukherjee2013-15 PGPBM & MBA
HOWRAH, WESTBENGAL
Objectives:-
• To study about the daily floor activities of Reliance Trends.
• To look after the maintenance of SOP by doing mystery shopping audit.
• To analyze the various competitors of Reliance Trends (Inner premises & Outer premises) those are present at the same location.
• To have a study on the customer satisfaction and preferences.
• To find out the possible reasons, if conversion percentage goes down.
• To generate more business by increasing footfall in the premises by arranging various events.
ABOUT THE COMPANY (Reliance Retail Ltd.)
• Date of Establishment-2006• Revenue-INR 2500-5000 Crores • Market Cap-US $ 27.4 billion• Address- RCP STTC Industrial Area, Tanabelapur
Road, Ghansoli , Mumbai – 400701• BranchesOver 1200 stores across India• Chairman & MD-Mr. Mukesh Ambani• CEO-Mr. Akhilesh Prasad
Reliance Trend’s Roll Out Journey:- Reliance Trends started its journey on late 2007. It opened its first store in Gurgaon, India and the journey is going on today also:-
Date Location
12/10/2007 Ambience Mall, Gurgaon, india
30/11/2007 V3S Mall, New Delhi, India
27/03/2008 Main Street Mall, Bandra, India
28/03/2008 Big C(Chawla Mall), Jalandhar, India
15/08/2008 10Acres Mall, Ahmadabad, India
Past, Present & Future:-
Year No. of Stores Year No. of Stores
2007-2008 3 2012-2013 76
2008-2009 7 2013-2014 104
2009-2010 9 2014-2015 132(Already Crossed in
in 2014)
2010-2011 23 2015-2016 167
2011-2012 48 2016-2017 202
Attending the customers in Reliance Trends BY……
AGES, where A- Approach the customer
G- Greet the customerE- Eye-contact
S- Smiling Face
A GE
Approaching Customers
Greet the Customer
Eye Contact with customer
S – SMILING FACE
• Mission of Reliance Trends:- To be India’s largest apparel retailer and
the dominant player in the Indian retail store market.
• Vision of Reliance Trends:- Democratic fashion, enrich the quality of
life Indian Households by giving them access to quality fashionable clothing at extreme.
SPACER AND SPACING
WALLS
TABLES
NESTING TABLE ULTIMATE TABLE
DATA ANALYSIS OF FEW
Offers44%
Services28%
Product Avail-
ability 16%
Easy Transportation
12%
Reliance Trends, Avani Mall for shopping
MENS38%
WOMENS44%
KIDS10%
HOME FASHION4%
ACCESSORIES4%
Product purchased from Departments
1 TIME10%
2 TIMES26%
3-5 TIMES36%
MORE THAN 5 TIMES28%
VISITING FREQUENCY OF HOME FASHION SECTION
YES 42%
NO58%
PRODUCT VERSATILITY OF HOME FASHION
YES46%
NO54%
SATISFACTION REGARDING QUALITY
YES64%
NO36%
POCKET FRIENDLINESS OF HOME PRODUCTS
YES64%
NO36%
MORE OFFERS NEEDED?
TRIED LUCK @ HOME!!!
THANK YOU