Embed Size (px)
Citation preview
72% of all web users are active on social media
46% look to social media when making purchases
33% prefer communication on social media over phone
Your Leads Are Out There
(Jeff Bullas, “22 Social Media Facts and Statistics You Should Know in 2014” http://www.jeffbullas.com)
(“2014 Statistics and Trends for Businesses on Social Media” https://www.marketingtechblog.com)
(Mike Schneider, “17 Statistics That Show Social Media is the Future of Customer Service” http://www.socialmediatoday.com)
Social Provides Valuable Lead Info
Real-time updates:
• Events
• Conversations
• Pain-points
Job title
Interests
Community
Location
But…
Where and how do you find these qualified
leads?
What are the most effective ways of reaching out
to them?
How do you ensure maximum ROI from your
efforts?
Choose the right platform.
Finding Your Target Audience
Where are your prospects most
active?• 52% online adults use 2 or more social
media sites
• Facebook users have remained steady
• Twitter and LinkedIn grew 27% in 2014(Pew Research Center)
Which platform offers the best way
to reach them?• Customers prefer Twitter and LinkedIn for
business contacts and industry experts• Customers prefer Facebook, Pinterest, and
Instagram for interacting with brands(IPG Media Lab)
Finding Your Target Audience
Discover prospects the new way.
Learn as you go!
Update criteria as your industry and audience change.
• Social media keywords: bio, conversations, location
• Followers of industry leaders
• Industry events: profiles, groups and hashtags
Light Touch
(follow, like post)
Mastering Effective Outreach
Medium Touch
(direct message, comment)
Heavy Touch
(phone call, email conversation)
Natural Flow of Engagement
Example
A company looking for startups and
early-stage tech companies used this criteria...
...and found over 5,500 leads on Twitter
handles
Industry
keywords
Event
hashtags
Example (continued)
When they found a lead…
Favorite a tweet
Follow the user
When the lead followed back…
Send a direct message
Connect on LinkedIn
When the lead responded…
Send a follow-up email
Mastering Effective Outreach
Automation makes outreach efficient and scalable.
Use different tools to manage parts of your funnel:
Build An
Audience
Manage
Conversations
Find Leads
Feed leads into a CRM system
Monitor your results
• Track conversion rates: network growth, response rates, link clicks
• Know the ROI of your efforts
Lead Management & Metric Tracking
• 80% of marketers indicated social media boosts their traffic... sales can do it
too!
• 92% of all marketers indicated that their social media efforts have generated
more exposure for their businesses
(Hubspot, “16 Stats That Prove Social Media Isn't a Passing Fad”)
• Discover new audiences and buyer personas to reach
• Move leads faster through the pipeline with social media
Tap into the wide potential of social media
and embrace the power of 1:1 engagement.
A New World of Sales
