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At Another Marketing Conference on April 24th in London, Paddy Power's Mischief Champion Harry Dromey talked to delegates about the brand's approach to mischief.
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24/04/2014
24/04/2014
A BIT ON ME
WE’VE THRIVED ONLY BECAUSE WE’RE
DIFFERENT
24/04/2014
24/04/2014
SO THE BUSINESS CRAVES MISCHIEF
“If you never cross the line
you probably aren’t close
enough to it”
CEO Patrick Kennedy during my job interview, May 2012
METHOD TO THE MADNESS
WHAT ARE THE SPECIAL INGREDIENTS?
Surf a wave of publicity
Audacious
Innovative
Stick it to the man
Make a great picture
= IRRESISTABLE TO THE MEDIA &
SHAREABLE FOR PUNTERS
24/04/2014
SURF A WAVE OF PUBLICITY
PAPAL ELECTIONS, MARCH 2013
24/04/2014
AUDACIOUS
RAINBOW LACES, SEPT 2013
24/04/2014
21/01/2014
INNOVATIVE
RYDER CUP, SEPT 2012
STICK IT TO THE MAN / CONTROVERSY
OLYMPICS, JULY 2012
24/04/2014
MAKE A GREAT PICTURE
EUROS, JUNE 2012
24/04/2014
24/04/2014
IMAGE THAT LACKS ANY LATERAL THOUGHT
