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A take on offline date in a online world. Web Analytics Wednesday
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OfflineA heretical view on web analytics
Web Analytics Wednesday / Aarhus 15/3-14
forget online...
get offline...
the big picture
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Online sales
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Online sales Offline sales
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Online share of total sales
stop reporting
start analyzing
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why?
touch points
why they matter
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NPS
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NPS
New check-out wizard
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NPS
New check-out wizard
Optimized product
page design
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NPS
New check-out wizard
Optimized product
page design
Panic
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NPS
Positive sentiment Negative sentiment
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NPS
Page viewsAverage time on siteOnline salesBrowser distributionCPC
who cares about
put it in context
Big dataBusiness intelligenceData analytics
get offline
ThanksKim Berk Damsgaard, Digital Director
Pravda A/S T: 86 13 88 77Fredens Torv 8 M: 20 73 96 818000 Aarhus E: [email protected]
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