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Based on the influencer marketing programs our awesome customers have built, we analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them.
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THINK BEYOND DEMOGRAPHICSMOMMY BLOGGERS & TECH BLOGGERS WON’T CUT IT. LOOK FOR INFLUENCERS BASED ON THEIR INTERESTS & PASSIONS.
UNDERSTANDTHEIR COMMUNITYINFLUENCERS ARE INFLUENTIAL BECAUSE THEY’VE BUILT AN AUDIENCE. HELP THEM SERVE THEIR AUDIENCE & YOU WIN.
DE-EMPHASIZE PRIMARY REACHINFLUENCER MARKETING SCALES BY BUILDING QUALITY RELATIONSHIPS WITH SELECT PEOPLE & REACHING SECONDARY AUDIENCES.
CREATE EXPERIENCESINSTEAD OF PUSHING YOUR NEWS, CREATE EXPERIENCES FOR YOUR INFLUENCERS SO THEY HAVE SOMETHING TO REACT TO & SHARE.
PLAY THE LONG GAMETHE VALUE OF YOUR INFLUENCER RELATIONSHIPS GROWS OVER TIME. INVEST IN EARNING TRUST & SUSTAINING CONNECTIONS.
TAILOR YOUR STRATEGYINFLUENCER MARKETING IS NOT DIRECT MAIL 2.0. CUSTOMIZE YOUR APPROACH BASED ON THE INDIVIDUAL PERSON.
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FUNDAMENTALLY HUMANINFLUENCERS ARE NOT EMPTY AMPLIFICATION VESSELS. TREAT THEM WELL & FOCUS ON THEIR UNIQUE PASSIONS, INTERESTS & PERSONALITIES.
PROVIDE HIGH VALUEFAR FROM PITCHING, FIND OPPORTUNITIES FOR YOUR COMPANY TO ENRICH THE WORK OF YOUR INFLUENCERS.
STRIVE FOR RELATIONSHIPSWHEN YOU BUILD A RELATIONSHIP WITH AN INFLUENCER, YOU UNLOCK THEIR POTENTIAL VALUE.
