eBOOK

8 Clues That Your CompanyNeeds a New WebsiteWhat has your website done for you lately? Are you getting the traffic,

leads and sales that you expect and deserve? Your website needs to be

professional, optimized and easy to use and maintain. It’s time to revive

your website if it’s not meeting these criteria for success.

©2012 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED

CLUE ONE

Target customers can’t find my website using search engines

Your website needs to be easily found by your potential customers. If popular search engines such as Google, Bing and Yahoo don’t return your website high in their listings, you’re losing business to your competitors. Search Engine Optimization (SEO) will help your website “organically” show up on the first few result pages of a search using relevant keywords and phrases. Search EngineMarketing (SEM), also known as, Pay-Per-Click (PPC) is paid advertising on search engines.

Sagefrog’s Online Marketing Team optimized the RPM Direct website to

ensure they’d be easy to find.

CLUE TWO

My competitors’ websites are attracting more attention than mine

Have you checked out your competitors’ websites lately?Look at their positioning, messaging and how up-to-datetheir content is. Evaluate how successful, professional and relevant their websites look. Your website should be comparable, if not superior, to the competition.

A new website helps AXIS Global Accident & Health Insurance take business

from bigger and older competitors.

CLUE THREE

My website doesn’t display well on all devices

Look around – most people use a smartphone or tabletto access the internet. It’s naïve to think that all of yourwebsite visitors are sitting behind a computer monitorusing the same browser. Make sure your website displays properly and provides easy navigation on alldevices. Your new website should feature responsivedesign, allowing it to expand and contract in a visuallyappealing way.

The Hussian School of Art website is designed to display properly

on a variety of monitors, browsers, and devices.

CLUE FOUR

My website doesn’t portray the image of a successful company

Your website should project the image of a company your size or larger and it should engage visitors with its professional design while enticing them to learn more aboutyour company, products and services. A great website has the look and feel of a company that people want to do business with.

ARAMARK Facility Services asked Sagefrog to build a new website that was

modern and portayed the image of a professional organization.

CLUE F IVE

My website content isn’t very engaging or persuasive

What are your value proposition and key messages to targetcustomers? Is it being communicated on your website? If not,you may be confusing people and sending them away toyour competitors. Try talking less and saying more. Edit textto communicate your message in fewer, shorter and morethoughtful words and sentences. Using subheads and bulletscan make complex information easier to understand.

It’s clear from their website that Elm City Communications bends over backward

for their clients.

CLUE S IX

Visitors to my site can’t quickly find the information they need

Your homepage should provide a clear map for visitors to easily find and identify their areas of interest and get relevant information fast, with an intuitive user-interface, sitemap and well-organized content. Your site can be creative and exciting, but it should not be perceived as inappropriate by people in your market. If you have a lot of content and numerous webpages, consider drop down, pop-up or fly-outmenus making your site easier to navigate.

Finding the information you’re looking for is painless on the Opt-In Dental

Laboratory Cooperative website.

CLUE SEVEN

My website isn’t generating sales leads

Every page of your website should have a call-to-action toprompt your visitors to engage with you. Make sure to offerinformation that visitors find useful and they will be morelikely to provide their contact information in return. Don’t be selfish — you need to “give-to-get“ and provide ”newsthey can use” so visitors will fill out a lead form. Is your existing website integrated with Social Media channels and a CRM system? If not, you may be losing track of potential customers.

The Graffen Business Systems website is a lead generation machine.

CLUE E IGHT

It’s not easy to update and maintain my website

Today, most new websites are built on Content ManagementSystems (CMS), which enable non-programmers to quicklyand easily update content. It’s important that visitors see yourlatest developments and current content helps your rankingson search engines such as Google. When search engines seenew content, they will push up your website on its listings.

The AutoRx website features a WordPress Content Management System (CMS).

Ready to revive your website and your results?Your website needs to support your business strategy and objectives by engaging, persuading and generating leads. The website

development professionals at Sagefrog Marketing Group can design, develop and implement an effective website for your company

to drive up your traffic, leads and sales.

Sagefrog is a full service marketing, interactive, public relations and advertising agency. We specialize in healthcare, technology

and business-to-business marketing for companies in greater Philadelphia and New Jersey.

For more information, please contact us:(215) 230.9024 » info@sagefrog.com » www.sagefrog.com

©2012 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED